For others in the series click here. I’ve said it before, but it’s worth repeating: Marketing to Doctors is Expensive. Blame big pharma. If you’re not doing everything you can to measure and optimize your ad-buy, you’re not doing enough. Track Based on the Best Metric You Have We’ve all heard the old chestnut about […]
Every morning when I check my email, I’m always surprised by how many companies seem to think I want to read their company newsletter. Most people (usually 80-90%) don’t read their own company’s newsletter. Why on earth would I want to read someone else’s? Your own employees don’t want to read your “newsletter” If employees […]
Content marketing and pools are not typically topics that coincide in my mind. Personally, I associate content marketing with writing and my job, while pools go with summer and sunburns (yes, it happens even in the SF fog). However, someone recommended that I read Inbound and Content Marketing Made Easy by Marcus Sheridan. They informed […]
If you had talked to someone about social media 20 years ago, they would have had no idea what you were talking about. Social media was barely a blip on most people’s radars back then. Now, even with a generational gap between social media users, you would have to live under a rock to not […]
This is part 2 of our blog series about Google snippets. If you want to learn how to optimize your content to earn that coveted spot continue reading… if you want to learn how Google snippets impact overall search behavior, check out Google Snippets part 1. As we discussed in Google Snippets Part 1: How […]
Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.
The glassCanopy team is headed to the B2B Marketing Forum put on by MarketingProfs! Come meet us at booth #114 to get some goodies, try out our MarketingLibs, and customize a tote bag! Why meet us? At glassCanopy we do content and lead generation for complex and B2B sales– specifically marketing to doctors and IT […]
Marketing IT infrastructure is hard. In this first post of a five-part series, we explain why IT presents such a tough marketing challenge. The next four posts tackle tactics for lead and content generation for IT infrastructure. Everyone wants to market to IT. Marketing to IT is so popular because IT controls a ton of […]
Updated December 2019 with the latest statistics. For others in the series click here. According to the Kaiser Family Foundation, there are approximately 1 million active physicians in the United States and they are nearly evenly divided between specialists and primary care providers. The population of the US is ~330 million, so one of the […]
Updated December 2019 with the latest statistics. For others in the series click here. You’ve steeled yourself to the uphill battle of getting the attention of the medical community and figuring out which specialists, practice size/type, and geographies that you want to target with your oh-so-wired-message…the next step is actually going to market. But […]