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HCP Marketing Trends 2023: 23 HCP Marketing Stats for 2023

When it comes to going digital, healthcare provider (HCP) marketing has been behind the pace. However, the pandemic caused a rapid shift that forced healthcare solutions providers to finally make the move. Here are the top HCP marketing trends you should be aware of as you start working on your 2023 marketing plans. Interested in […]

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Marketing Cybersecurity Industry Outlook: 22 Stats for 2022

The cybersecurity industry is experiencing a shift. A flood of funding has driven up costs and made talent scarce, all while increasing C-suite expectations. However, economic uncertainty is freezing hiring and causing layoffs. To help you get a better idea of the marketing cybersecurity industry outlook, we’ve rounded up a bunch of stats. Want our […]

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B2B Content Marketing Guide, Part 6: B2B Lead Enrichment for a Better Sales Handoff

This is part 6 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 organic strategy. Lastly, this part reviews the crucial […]

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B2B Content Marketing Guide, Part 5: Organic Lead Generation for B2B

This is part 5 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and this part covers organic strategy. Lastly, part 6 reviews the […]

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HCP Marketing, Part 3: HCP Advertising and How to Track, Measure, and Optimize for Success

This is part 3 of a 3-part blog series all about HCP marketing. Part 1 reviews segmentation and messaging, part 2 reviews content development, and this part covers content promotion and optimization. Now that you have defined your audience, picked a topic, and created some content – it’s time to go to market. First, consider […]

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HCP Marketing, Part 2: Healthcare Content Development + Healthcare Content Marketing Examples

This is part 2 of a 3-part blog series all about HCP marketing. Part 1 reviews segmentation and messaging, this part reviews content development, and part 3 covers content promotion and optimization. Now that you have figured out who you want to talk to, it’s time to decide on what you’ll say to them. This […]

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HCP Marketing, Part 1: Understanding HCP Segmentation for Targeting and Messaging

This is part 1 of a 3-part blog series all about HCP marketing. This part reviews segmentation and messaging. Then part 2 reviews content development, followed by part 3, covering content promotion and optimization. Marketing to doctors is hard. We’ve said it before, and we will say it again and again. So why is this […]

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B2B Content Marketing Guide, Part 4: Developing a Paid B2B Content Marketing Strategy

This is part 4 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is vital for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. This part covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the crucial […]

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B2B Content Marketing Guide, Part 3: The B2B Content Creation Process

This is part 3 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, and then this part explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the crucial […]

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B2B Content Marketing Guide, Part 2: How to Do B2B Content Marketing Research

This is part 2 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. This part covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the […]

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B2B Content Marketing: A How-To Guide

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