This is part 1 of 3 in our B2B campaign design series. This post explains how to design landing pages, part 2 covers banner design, and part 3 explains how you can optimize campaigns based on your results. The heart of any marketing triumph is a well-orchestrated campaign. glassCanopy defines a campaign as an organized […]
To be successful at B2B marketing, you need to test—a lot. There is no clear-cut answer as to how, where, or how much you should spend marketing your products. Ultimately, it will depend on your audience: where they lurk on the internet and how they engage with your campaigns. There is no single best strategy […]
glassCanopy is a busy B2B marketing agency with lots of new projects and we need some help. We’re seeking a new full time digital campaign manager to help our clients find new leads. This is probably a direct hire but we’d be open to a 1099 depending on the situation. Qualifications: 3-5 years in digital […]
glassCanopy sponsored 20 Food Banks in 2020 glassCanopy is approaching our 20th year in business. This is a milestone any organization should savor and one which has a particular magnitude as the pandemic decimates companies across the globe. We haven’t been immune to the many economic difficulties of the past eight months but nor have […]
Healthcare IT Marketing Strategies: Finding and Targeting the Right Audience There is no denying that marketing in healthcare is challenging. Between meeting compliance regulations and targeting the right decision-makers, it can be hard to get any product or service the exposure it deserves. glassCanopy focuses on reaching doctors and healthcare executives, we don’t really know […]
Marketing to doctors isn’t easy. Everyone wants to market to them, but they are busy and hard to find. Couple that with the massive budgets pharma can use to outspend you and it may feel like you simply can’t win the marketing battle. So, how do you market to doctors? Oof that’s quite the question […]
Lead generation is at the core of B2B marketing. Getting a potential customer’s contact information is the main goal. Gathering and nurturing those leads is why marketing agencies exist. It’s our job to offer just enough information to potential consumers that they are interested and want more. Whether you offer resources, services, or demos – […]
For others in the series click here. I’ve said it before, but it’s worth repeating: Marketing to Doctors is Expensive. Blame big pharma. If you’re not doing everything you can to measure and optimize your ad-buy, you’re not doing enough. Track Based on the Best Metric You Have We’ve all heard the old chestnut about […]
Updated January 2020 with the latest statistics. For others in the series click here. According to the Kaiser Family Foundation, there are approximately 1 million active physicians in the United States and they are nearly evenly divided between specialists and primary care providers. The population of the US is ~330 million, so one of the […]
Updated January 2020 with the latest statistics. For others in the series click here. You’ve steeled yourself to the uphill battle of getting the attention of the medical community and figuring out which specialists, practice size/type, and geographies that you want to target with your oh-so-wired-message…the next step is actually going to market. Want […]