B2B Content Marketing

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B2B newsletter best practices: Even your mother doesn’t want to read your company newsletter

Every morning when I check my email, I’m always surprised by how many companies seem to think I want to read their company newsletter. Most people (usually 80-90%) don’t read their own company’s newsletter. Why on earth would I want to read someone else’s? Your own employees don’t want to read your “newsletter” If employees […]

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Content Marketing to Doctors

Marketing to Doctors, Part 3: Content Marketing

Updated December 2019 with the latest statistics. For others in the series click here.   You’ve steeled yourself to the uphill battle of getting the attention of the medical community and figuring out which specialists, practice size/type, and geographies that you want to target with your oh-so-wired-message…the next step is actually going to market. But […]

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