B2B Content Marketing

Lead Generation: marketing to doctors fun image

Marketing to Doctors, Part 4: Lead Generation

For others in the series click here. According to the Kaiser Family Foundation, there are approximately 968,000 professionally active physicians in the United States and they are nearly evenly divided between specialists and primary care providers. The population of the US is ~328 million, so one of the biggest challenges in marketing to physicians is […]

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Content Marketing to Doctors

Marketing to Doctors, Part 3: Content Marketing

For others in the series click here.   You’ve steeled yourself to the uphill battle of getting the attention of the medical community and figuring out which specialists, practice size/type, and geographies that you want to target with your oh-so-wired-message…the next step is actually going to market. But FIRST…. What’s your CTA? It’s amazing to […]

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WTH | What the Hell Is: Content Marketing?

Content marketing continues to be a popular topic, with the term “content marketing” generating 64 million results on Google. It has become a staple of many B2B marketing departments as companies realize the impact it can have on sales and revenue, but what exactly is it? Content Marketing Definition “Content marketing is the marketing technique […]

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