HCP Marketing, Part 1: Understanding HCP Segmentation for Targeting and Messaging

This is part 1 of a 3-part blog series all about HCP marketing. This part reviews segmentation and messaging. Then part 2 reviews content development, followed by part 3, covering content promotion and optimization. Marketing to doctors is hard. We’ve said it before, and we will say it again and again. So why is this […]

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B2B Content Marketing Guide, Part 1: Why Content Marketing is Important for B2B

This is part 1 of a 6-part series on B2B content marketing. This part explores why content marketing is important for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the […]

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Enterprise Software Marketing, Part 1: Developing Your B2B Marketing Target Audience

This is part 1 of a 5-part series all about enterprise software marketing. This part is about defining your message and audience. Part 2 covers content creation, and then part 3 explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by part 5, covering […]

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Marketing IT Infrastructure, Part 1: Defining the Challenge

Marketing IT infrastructure is hard. In this first post of a five-part series, we explain why IT presents such a tough marketing challenge. The next four posts tackle tactics for lead and content generation for IT infrastructure. Everyone wants to market to IT. Marketing to IT is so popular because IT controls a ton of […]

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B2B Content Marketing: A How-To Guide

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