Marketing complex software to enterprise businesses has little in common with selling yoga pants or office supplies. A lot of the accepted general marketing tools, tactics, and best practices just don’t work for your context. Enterprise software marketing is a unique challenge. You have to deal with a lot of complications your B2C marketing colleagues […]
This is part 5 of a 5-part series all about enterprise software marketing. Part 1 is about defining your message and audience. Part 2 covers content creation, and then part 3 explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by this final part, […]
This is part 4 of a 5-part serious all about enterprise software marketing. Part 1 is about defining your message and audience. Part 2 covers content creation, and then part 3 explains how to promote that content. Lastly, this part reviews how to track, measure, and optimize, which is rounded out by part 5, which […]
This is part 2 of a 5-part series all about enterprise software marketing. Part 1 is about defining your message and audience. Next, this part covers content creation, and then part 3 explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by part 5, covering […]
This is part 1 of a 5-part series all about enterprise software marketing. This part is about defining your message and audience. Part 2 covers content creation, and then part 3 explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by part 5, covering […]
B2B marketing is all about generating quality leads that result in sales. Achieving the desired consumer action (conversion) is the first step of that process, so increasing your conversion rate is critical. There are many different strategies and theories on how to improve these numbers, but here we review our top three strategies for increasing […]
This post is the final part of our 3-part B2B campaign design series. Part 1 explains how to design landing pages, part 2 covers banner design, and here we explain how you can optimize campaigns based on your results. In parts 1 and 2 of our series, we discussed what it takes to get a […]
This is part 1 of 3 in our B2B campaign design series. This post explains how to design landing pages, part 2 covers banner design, and part 3 explains how you can optimize campaigns based on your results. The heart of any marketing triumph is a well-orchestrated campaign. glassCanopy defines a campaign as an organized […]
To be successful at B2B marketing, you need to test—a lot. There is no clear-cut answer as to how, where, or how much you should spend marketing your products. Ultimately, it will depend on your audience: where they lurk on the internet and how they engage with your campaigns. There is no single best strategy […]
glassCanopy sponsored 20 Food Banks in 2020 glassCanopy is approaching our 20th year in business. This is a milestone any organization should savor and one which has a particular magnitude as the pandemic decimates companies across the globe. We haven’t been immune to the many economic difficulties of the past eight months but nor have […]