Recently, I had the opportunity to work on a new logo design for a small yoga practice. I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.
Creating a simple blog can be easy. Setup doesn’t take too much work — especially if you go with a pre-designed template and a user-friendly content management system (CMS) like WordPress. Creating a well conceived, optimized blog, on the other hand? Not so simple. This is Part Two in a three-part series on my adventures in creating, launching […]