B2B marketing is all about generating quality leads that result in sales. Achieving the desired consumer action (conversion) is the first step of that process, so increasing your conversion rate is critical. There are many different strategies and theories on how to improve these numbers, but here we review our top three strategies for increasing […]
Updated January 2023 with the latest statistics. For others in the series click here. I’ve said it before, but it’s worth repeating: Marketing to Doctors is Expensive. Blame big pharma. If you’re not doing everything you can to measure and optimize your ad-buy, you’re not doing enough. Track Based on the Best Metric You Have […]
Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.