B2B marketing is all about generating quality leads that result in sales. Achieving the desired consumer action (conversion) is the first step of that process, so increasing your conversion rate is critical. There are many different strategies and theories on how to improve these numbers, but here we review our top three strategies for increasing […]
For others in the series click here. I’ve said it before, but it’s worth repeating: Marketing to Doctors is Expensive. Blame big pharma. If you’re not doing everything you can to measure and optimize your ad-buy, you’re not doing enough. Track Based on the Best Metric You Have We’ve all heard the old chestnut about […]
Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.
Gone are the days when brands will let you get away with putting millions of dollars into advertising without showing measurable results. As a digital marketing professional, I have worked with a wide variety of brands from different industries and countries each with different needs, objectives, and markets. Throughout my experience, I’ve learned that the one […]
Anyone who uses social media understands that your brand is only as relevant as your most recent post. It is important for companies to post regularly to ensure that they are on their customer’s radar as they scroll through their streams/newsfeeds/timelines daily. However, requiring some poor individual to stay glued to a device to post […]
“If you can’t prove what you want to prove, demonstrate something else and pretend that they are the same thing” These words of wisdom were imparted by author Darrel Huff in a quaint little book called “How to Lie with Statistics”, published in 1954. Huff’s book introduced readers to statistics and their misuse in day-to-day […]
How to optimize your retargeting campaigns to ensure you are getting the best results from your retargeting efforts.
And just what does Conversion Rate Optimization entail? We break it down for you.
Marketing today can and should be approached in much the same way you do in building features or running a dev organization (i.e. it’s not that scary).
Everyone knows there’s a big disconnect between marketing and sales. And both teams are on the hook to prove their contribution to the company bottom line. So, why can’t they get it together already?