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Lead Generation for B2B: Expert Tips and Tricks

Lead generation is at the core of B2B marketing. Getting a potential customer’s contact information is the main goal. Gathering and nurturing those leads is why marketing agencies exist. It’s our job to offer just enough information to potential consumers that they are interested and want more. Whether you offer resources, services, or demos – […]

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Content Marketing to Doctors

Marketing to Doctors, Part 3: Content Marketing

Updated January 2020 with the latest statistics. For others in the series click here.   You’ve steeled yourself to the uphill battle of getting the attention of the medical community and figuring out which specialists, practice size/type, and geographies that you want to target with your oh-so-wired-message…the next step is actually going to market. Want […]

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Google Snippets Part 2: Optimizing for that Top Spot

This is part 2 of our blog series about Google snippets. If you want to learn how to optimize your content to earn that coveted spot continue reading… if you want to learn how Google snippets impact overall search behavior, check out Google Snippets part 1. As we discussed in Google Snippets Part 1: How […]

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Marketing IT Infrastructure, Part 2: Messaging & Segmentation

Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.

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B2B Content Marketing: A How-To Guide

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