Marketing to physicians is always specialized, but marketing to neurologists demands an even sharper level of precision. In neurology advertising, the audience is relatively small, access is limited, and many neurologists work within larger practice groups, hospitals, or academic systems rather than in standalone office settings. At the same time, demand for neurologic care keeps […]
Originally Published July 2023. Updated February 2026 with the latest statistics. Competition for attention when marketing to healthcare providers (HCPs) is fierce. Big pharma companies have astronomical budgets, making it easy for them to outbid and outspend any competition. For companies whose pockets may not be quite so deep, the key to successful HCP marketing […]
Marketing to healthcare providers (HCPs) is a challenge. Add on any specialty layer, such as oncology, and it becomes even more complex. There’s a lot of competition out there vying for HCP attention. The more specific you can get with audience targeting and messaging, the better. But, of course, it’s not quite as simple as […]
Short on time? Watch the 2-minute video summary. WATCH NOW What is “Marketing in the Wild”? As part of staying up to date with the latest B2B marketing trends, the glassCanopy team has a slack channel that we all contribute to as we find things related to marketing that catch our attention “out in […]
Marketing to healthcare providers (HCPs) is no easy feat. You have to know how to capture their attention and convince them that your solution is the right one for their patients. These decisions are high-stakes for HCPs – so here’s what you need to know to market to them. Want the “long version” of HCP […]
This is the final installment of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, followed by part 3, which discusses the best platforms to use to promote said content. Finally, we round out the series with part […]
This is part 4 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content. That is followed by part 3, which discusses the best platforms to use to promote said content. Finally, we round out the series with […]
This is part 3 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, followed by this part, which discusses the best platforms to use to promote said content. Finally, we round out the series with part 4, […]
This is part 2 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. This part explains how to create good content, followed by part 3, which discusses the best platforms to use to promote said content. Finally, we round out the series with part 4, which […]
This is part 1 of our 5-part series about HCP advertising and marketing. This part covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, followed by part 3, which discusses the best platforms to use to promote said content. Finally, we round out the series with part 4, […]