This is part 3 of a 3-part blog series all about HCP marketing. Part 1 reviews segmentation and messaging, part 2 reviews content development, and this part covers content promotion and optimization. Now that you have defined your audience, picked a topic, and created some content – it’s time to go to market. First, consider […]
This is part 2 of a 3-part blog series all about HCP marketing. Part 1 reviews segmentation and messaging, this part reviews content development, and part 3 covers content promotion and optimization. Now that you have figured out who you want to talk to, it’s time to decide on what you’ll say to them. This […]
This is part 1 of a 3-part blog series all about HCP marketing. This part reviews segmentation and messaging. Then part 2 reviews content development, followed by part 3, covering content promotion and optimization. Marketing to doctors is hard. We’ve said it before, and we will say it again and again. So why is this […]
Marketing complex software to enterprise businesses has little in common with selling yoga pants or office supplies. A lot of the accepted general marketing tools, tactics, and best practices just don’t work for your context. Enterprise software marketing is a unique challenge. You have to deal with a lot of complications your B2C marketing colleagues […]
This is part 5 of a 5-part series all about enterprise software marketing. Part 1 is about defining your message and audience. Part 2 covers content creation, and then part 3 explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by this final part, […]
This is part 4 of a 5-part serious all about enterprise software marketing. Part 1 is about defining your message and audience. Part 2 covers content creation, and then part 3 explains how to promote that content. Lastly, this part reviews how to track, measure, and optimize, which is rounded out by part 5, which […]
This is part 3 of a 5-part series all about enterprise software marketing. Part 1 is about defining your message and audience. Part 2 covers content creation, and then this part explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by part 5, which […]
This is part 2 of a 5-part series all about enterprise software marketing. Part 1 is about defining your message and audience. Next, this part covers content creation, and then part 3 explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by part 5, covering […]
This is part 1 of a 5-part series all about enterprise software marketing. This part is about defining your message and audience. Part 2 covers content creation, and then part 3 explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by part 5, covering […]
glassCanopy is a busy B2B marketing agency with lots of new projects and we need some help. We’re seeking a new full time digital campaign manager to help our clients find new leads. This is probably a direct hire but we’d be open to a 1099 depending on the situation. Qualifications: 3-5 years in digital […]