Lead Generation: marketing to doctors fun image

Marketing to Doctors, Part 4: Lead Generation

This is the fourth article in a five-part series on marketing to doctors. In this post, we’ll talk about how to reach your physician audience and capture leads. Previously we talked about the challenges marketers face when marketing to doctors, messaging and segmentation, and content marketing and development. In the final post, we will do a deep dive […]

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Content Marketing to Doctors

Marketing to Doctors, Part 3: Content Marketing

This is the third of a five-part series on marketing to doctors. In this post, we’ll examine how to develop effective content to reach your physician audience. Previously we talked about the challenges marketers face when marketing to doctors, and messaging and segmentation. In future posts, we will look at distributing your message, and finally do a deep […]

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WTH | What the Hell Is: Content Marketing?

Content marketing continues to be a popular topic, with the term “content marketing” generating 64 million results on Google. It has become a staple of many B2B marketing departments as companies realize the impact it can have on sales and revenue, but what exactly is it? Content Marketing Definition “Content marketing is the marketing technique […]

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