This is the third of a five-part series on marketing to doctors. In this post, we’ll examine how to develop effective content to reach your physician audience. Previously we talked about the challenges marketers face when marketing to doctors, and messaging and segmentation. In future posts, we will look at distributing your message, and finally do a deep […]
Content marketing continues to be a popular topic, with the term “content marketing” generating 64 million results on Google. It has become a staple of many B2B marketing departments as companies realize the impact it can have on sales and revenue, but what exactly is it? Content Marketing Definition “Content marketing is the marketing technique […]
Marketing to doctors isn’t easy. We look at some of the reasons marketing to doctors is so hard and what opportunities exist for the savvy marketer. The first of a five part series.
“Doctors” is a pretty broad category. Unless you want a generic message and poor segmentation, you need to think about physicians in a much more detailed manner. The second of a five part series on marketing to doctors.
We define and discuss ABM (Account Based Marketing) with additional resources for further reading. No presentation or sales pitch at a marketing conference is complete these days without a zillion references to ABM. But what the hell IS Account Based Marketing ?
Best length for a B2B marketing asset, eBook, or whitepaper? Discussion on how long your assets, eBooks, and whiteoaoers should be.