Healthcare IT Marketing Strategies: Finding and Targeting the Right Audience There is no denying that marketing in healthcare is challenging. Between meeting compliance regulations and targeting the right decision-makers, it can be hard to get any product or service the exposure it deserves. glassCanopy focuses on reaching doctors and healthcare executives, we don’t really know […]
Lead generation is at the core of B2B marketing. Getting a potential customer’s contact information is the main goal. Gathering and nurturing those leads is why marketing agencies exist. It’s our job to offer just enough information to potential consumers that they are interested and want more. Whether you offer resources, services, or demos – […]
Content marketing and pools are not typically topics that coincide in my mind. Personally, I associate content marketing with writing and my job, while pools go with summer and sunburns (yes, it happens even in the SF fog). However, someone recommended that I read Inbound and Content Marketing Made Easy by Marcus Sheridan. They informed […]
If you had talked to someone about social media 20 years ago, they would have had no idea what you were talking about. Social media was barely a blip on most people’s radars back then. Now, even with a generational gap between social media users, you would have to live under a rock to not […]
This is part 2 of our blog series about Google snippets. If you want to learn how to optimize your content to earn that coveted spot continue reading… if you want to learn how Google snippets impact overall search behavior, check out Google Snippets part 1. As we discussed in Google Snippets Part 1: How […]
This is the first part of our blog series about google snippets. If you want to know how snippets impact search behavior continue reading…if you want to learn how to grab that top spot, check out Google Snippets part 2. Google constantly tweaks its search algorithms and how they present the search results. One of […]
We’ve all been there. The marketing team is proudly delivering inbound inquiries in what they think are both admirable quantities and quality. The sales follow-up process is just one aspect of moving from lead to sale. Before the sales follow up happens there is usually a lead handoff of between the marketing and sales teams. […]
Content marketing is the key to growing your brand and business. To benefit from content marketing, it is important that you utilize a variety of methods to ensure your website is optimized for Google’s search algorithm. The process of optimizing your web content for Google or other search engines is called search engine optimizing (SEO). […]
Generating content has become the key strategy in marketing over the past few years. All brands and organizations strive to create quality content that will be shared, discussed, and (ideally) lead to increased sales. How content marketing works: Create demand – Brands/organizations create and promote (what they believe is) memorable content to their target audiences. […]
Anyone who uses social media understands that your brand is only as relevant as your most recent post. It is important for companies to post regularly to ensure that they are on their customer’s radar as they scroll through their streams/newsfeeds/timelines daily. However, requiring some poor individual to stay glued to a device to post […]