Marketing Cybersecurity Industry Outlook: 22 Stats for 2022

The cybersecurity industry is experiencing a shift. A flood of funding has driven up costs and made talent scarce, all while increasing C-suite expectations. However, economic uncertainty is freezing hiring and causing layoffs. To help you get a better idea of the marketing cybersecurity industry outlook, we’ve rounded up a bunch of stats. Want our […]

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B2B Content Marketing Guide, Part 6: B2B Lead Enrichment for a Better Sales Handoff

This is part 6 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 organic strategy. Lastly, this part reviews the crucial […]

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B2B Content Marketing Guide, Part 5: Organic Lead Generation for B2B

This is part 5 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and this part covers organic strategy. Lastly, part 6 reviews the […]

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B2B Content Marketing Guide, Part 4: Developing a Paid B2B Content Marketing Strategy

This is part 4 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is vital for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. This part covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the crucial […]

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B2B Content Marketing Guide, Part 3: The B2B Content Creation Process

This is part 3 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, and then this part explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the crucial […]

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B2B Content Marketing Guide, Part 2: How to Do B2B Content Marketing Research

This is part 2 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. This part covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the […]

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B2B Content Marketing Guide, Part 1: Why Content Marketing is Important for B2B

This is part 1 of a 6-part series on B2B content marketing. This part explores why content marketing is important for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the […]

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Organic B2B Conversion Rates: 3 Easy Ways to Increase B2B Conversion Rates

B2B marketing is all about generating quality leads that result in sales. Achieving the desired consumer action (conversion) is the first step of that process, so increasing your conversion rate is critical. There are many different strategies and theories on how to improve these numbers, but here we review our top three strategies for increasing […]

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B2B Content Marketing: A How-To Guide

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