“Doctors” is a pretty broad category. Unless you want a generic message and poor segmentation, you need to think about physicians in a much more detailed manner. The second of a five part series on marketing to doctors.
Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.
Generating content has become the key strategy in marketing over the past few years. All brands and organizations strive to create quality content that will be shared, discussed, and (ideally) lead to increased sales. How content marketing works: Create demand – Brands/organizations create and promote (what they believe is) memorable content to their target audiences. […]
What are the best platforms for retargeting? Here are three that can help you achieve your retargeting goals.
When I moved to Chicago in 2002, I knew very few people and had time and energy to explore my new hometown. I felt ready to step outside of my comfort zone — so, I signed up for an acting class. Which was ironic, because I’d just vacated the city where everyone is an actor. […]
Ever notice those ubiquitous ads that seem to follow you around the Internet after a visit to a product website? The common term for this advertising strategy is retargeting. How retargeting works Retargeting works a little something like this: you go to an awesome hammock website, because you need a hammock to relax in during your copious […]
Back in December, Twitter launched a new feature that they don’t seem to be promoting much called Tailored Audiences. In fact, it’s almost like they’re hiding it. It’s totally killer though; content marketers everywhere should be thinking about how to best incorporate it into their distribution strategy. Targeted Audiences are Passé Now, Tailored Audiences are […]
I am infamous in our office for complaining about Google Analytics’ habit of “continuous improvement” — the changing of their UX basically every two weeks without much warning or explanation. However, this time, I’m excited to see two new, enhanced features they’ve been rolling out over the last couple of weeks that absolutely make it […]