Our core content and lead generation services typically cost between $10,000 – $30,000 a month.

Our service packages include:

  • Asset creation like eBooks and whitepapers
  • Full service ad campaigns and SEM
  • SEO and organic leads
  • Media buy strategy and services
  • Lead generation and lead nurture
  • Intent-based campaigns
  • Account Based Marketing (ABM)
  • Ongoing strategy, analysis and optimization

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Our targeting generally results in 95% of paid inquiries being the right people at the right companies.


Every company has different definitions of what they consider a sales qualified lead. Change the value to reflect your own average MQL/SQL conversion ratios.


Change the value to reflect your own average SQL/Sales Opportunity conversion ratios.


What’s your close ratio for identified sales opps?

Inquiry: All Conversions

MQL: The right people and the right companies

SQL: Prospects talking to your sales team

Opportunity: Sales is presenting a proposal

= Revenue

Estimated 6-Month Advertising Cost

For XXX MQLs, you should plan to spend about ? per month.

That works out to ? per MQL and ? per SQL in advertising costs.


You’ve entered a value that’s outside the parameters of our calculator

Our minimum engagement level is $8,000/month in services plus $3,000 or more in direct ad costs.

Our services work best for B2B companies selling complex solutions with relatively high average deal size looking for at least 20 MQLs a month.


Start with your budget or revenue numbers instead of leads?

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Want to know how we came up with these numbers?

B2B Content Marketing: A How-To Guide

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Our full calculator allows you to use budget, revenue, or lead numbers