B2B Content Marketing

Google Snippets Part 2: Optimizing for that Top Spot

This is part 2 of our blog series about Google snippets. If you want to learn how to optimize your content to earn that coveted spot continue reading… if you want to learn how Google snippets impact overall search behavior, check out Google Snippets part 1. As we discussed in Google Snippets Part 1: How […]

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Marketing IT Infrastructure, Part 2: Messaging & Segmentation

Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.

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Marketing IT Infrastructure, Part 1: Defining the Challenge

Marketing IT infrastructure is hard. In this first post of a five-part series, we explain why IT presents such a tough marketing challenge. The next four posts tackle tactics for lead and content generation for IT infrastructure. Everyone wants to market to IT. Marketing to IT is so popular because IT controls a ton of […]

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WTH | What the Hell Is: Content Marketing?

Content marketing continues to be a popular topic, with the term “content marketing” generating 64 million results on Google. It has become a staple of many B2B marketing departments as companies realize the impact it can have on sales and revenue, but what exactly is it? Content Marketing Definition “Content marketing is the marketing technique […]

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Google Snippets Part 1: How do snippets impact search behavior?

This is the first part of our blog series about google snippets. If you want to know how snippets impact search behavior continue reading…if you want to learn how to grab that top spot, check out Google Snippets part 2. Google constantly tweaks its search algorithms and how they present the search results. One of […]

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sales marketing handoff - relay

Marketing Sales Handoff: Why Aren’t My Leads Converting?

We’ve all been there. The marketing team is proudly delivering inbound inquiries in what they think are both admirable quantities and quality. The sales follow-up process is just one aspect of moving from lead to sale. Before the sales follow up happens there is usually a lead handoff of between the marketing and sales teams. […]

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SEO Strategy: Searcher Intent, Keywords, and On-Page Optimization

Content marketing is the key to growing your brand and business. To benefit from content marketing, it is important that you utilize a variety of methods to ensure your website is optimized for Google’s search algorithm. The process of optimizing your web content for Google or other search engines is called search engine optimizing (SEO). […]

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Content Marketing: New Content Marketing Strategies for 2017

Generating content has become the key strategy in marketing over the past few years. All brands and organizations strive to create quality content that will be shared, discussed, and (ideally) lead to increased sales. How content marketing works: Create demand – Brands/organizations create and promote (what they believe is) memorable content to their target audiences. […]

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