Marketing to healthcare providers (HCPs) is no easy feat. You have to know how to capture their attention and convince them that your solution is the right one for their patients. These decisions are high-stakes for HCPs – so here’s what you need to know to market to them. Want the “long version” of HCP […]
Search engine optimization (SEO) is essential to any marketing strategy—and medical marketing SEO is no different. However, implementing an SEO strategy for doctors and other healthcare professionals (HCPs) requires some special considerations compared to other industries. Here are the 14 essential components for medical marketing SEO, plus some pro tips to ensure success. For more […]
When it comes to going digital, healthcare provider (HCP) marketing has been behind the pace. However, the pandemic caused a rapid shift that forced healthcare solutions providers to finally make the move. Here are the top HCP marketing trends you should be aware of as you start working on your 2023 marketing plans. Interested in […]
This is part 1 of a 3-part blog series all about HCP marketing. This part reviews segmentation and messaging. Then part 2 reviews content development, followed by part 3, covering content promotion and optimization. Marketing to doctors is hard. We’ve said it before, and we will say it again and again. So why is this […]
There is no denying that marketing in healthcare is challenging. Between meeting compliance regulations and targeting the right decision-makers, it can be hard to get any product or service the exposure it deserves. glassCanopy focuses on reaching doctors and healthcare executives, we don’t really know anything about consumer healthcare marketing. So, if that’s what you’re […]