Updated December 2019 with the latest statistics. For others in the series click here. According to the Kaiser Family Foundation, there are approximately 1 million active physicians in the United States and they are nearly evenly divided between specialists and primary care providers. The population of the US is ~330 million, so one of the […]
Updated December 2019 with the latest statistics. For others in the series click here. You’ve steeled yourself to the uphill battle of getting the attention of the medical community and figuring out which specialists, practice size/type, and geographies that you want to target with your oh-so-wired-message…the next step is actually going to market. But […]
Marketing to doctors isn’t easy. We look at some of the reasons marketing to doctors is so hard and what opportunities exist for the savvy marketer. The first of a five part series.
“Doctors” is a pretty broad category. Unless you want a generic message and poor segmentation, you need to think about physicians in a much more detailed manner. The second of a five part series on marketing to doctors.