This is the fourth article in a five-part series on marketing to doctors. In this post, we’ll talk about how to reach your physician audience and capture leads. Previously we talked about the challenges marketers face when marketing to doctors, messaging and segmentation, and content marketing and development. In the final post, we will do a deep dive […]
This is the third of a five-part series on marketing to doctors. In this post, we’ll examine how to develop effective content to reach your physician audience. Previously we talked about the challenges marketers face when marketing to doctors, and messaging and segmentation. In future posts, we will look at distributing your message, and finally do a deep […]
Marketing to doctors isn’t easy. We look at some of the reasons marketing to doctors is so hard and what opportunities exist for the savvy marketer. The first of a five part series.
“Doctors” is a pretty broad category. Unless you want a generic message and poor segmentation, you need to think about physicians in a much more detailed manner. The second of a five part series on marketing to doctors.
