When it comes to going digital, healthcare provider (HCP) marketing has been behind the pace. However, the pandemic caused a rapid shift that forced healthcare solutions providers to finally make the move. Here are the top HCP marketing trends you should be aware of as you start working on your 2023 marketing plans. Interested in […]
This is part 3 of a 3-part blog series all about HCP marketing. Part 1 reviews segmentation and messaging, part 2 reviews content development, and this part covers content promotion and optimization. Now that you have defined your audience, picked a topic, and created some content – it’s time to go to market. First, consider […]
This is part 2 of a 3-part blog series all about HCP marketing. Part 1 reviews segmentation and messaging, this part reviews content development, and part 3 covers content promotion and optimization. Now that you have figured out who you want to talk to, it’s time to decide on what you’ll say to them. This […]
This is part 1 of a 3-part blog series all about HCP marketing. This part reviews segmentation and messaging. Then part 2 reviews content development, followed by part 3, covering content promotion and optimization. Marketing to doctors is hard. We’ve said it before, and we will say it again and again. So why is this […]
Healthcare IT Marketing Strategies: Finding and Targeting the Right Audience There is no denying that marketing in healthcare is challenging. Between meeting compliance regulations and targeting the right decision-makers, it can be hard to get any product or service the exposure it deserves. glassCanopy focuses on reaching doctors and healthcare executives, we don’t really know […]
Marketing to doctors isn’t easy. Everyone wants to market to them, but they are busy and hard to find. Couple that with the massive budgets pharma can use to outspend you and it may feel like you simply can’t win the marketing battle. So, how do you market to doctors? Oof that’s quite the question […]
For others in the series click here. I’ve said it before, but it’s worth repeating: Marketing to Doctors is Expensive. Blame big pharma. If you’re not doing everything you can to measure and optimize your ad-buy, you’re not doing enough. Track Based on the Best Metric You Have We’ve all heard the old chestnut about […]
Updated January 2020 with the latest statistics. For others in the series click here. According to the Kaiser Family Foundation, there are approximately 1 million active physicians in the United States and they are nearly evenly divided between specialists and primary care providers. The population of the US is ~330 million, so one of the […]
Updated January 2020 with the latest statistics. For others in the series click here. You’ve steeled yourself to the uphill battle of getting the attention of the medical community and figuring out which specialists, practice size/type, and geographies that you want to target with your oh-so-wired-message…the next step is actually going to market. Want […]
“Doctors” is a pretty broad category. Unless you want a generic message and poor segmentation, you need to think about physicians in a much more detailed manner. The second of a five part series on marketing to doctors.