Marketing to Doctors, Part 5: Measuring and Optimizing Results

For others in the series click here. I’ve said it before, but it’s worth repeating: Marketing to Doctors is Expensive. Blame big pharma. If you’re not doing everything you can to measure and optimize your ad-buy, you’re not doing enough. Track Based on the Best Metric You Have We’ve all heard the old chestnut about […]

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Lead Generation: marketing to doctors fun image

Marketing to Doctors, Part 4: Lead Generation

Updated December 2019 with the latest statistics. For others in the series click here. According to the Kaiser Family Foundation, there are approximately 1 million active physicians in the United States and they are nearly evenly divided between specialists and primary care providers. The population of the US is ~330 million, so one of the […]

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Content Marketing to Doctors

Marketing to Doctors, Part 3: Content Marketing

Updated December 2019 with the latest statistics. For others in the series click here.   You’ve steeled yourself to the uphill battle of getting the attention of the medical community and figuring out which specialists, practice size/type, and geographies that you want to target with your oh-so-wired-message…the next step is actually going to market. But […]

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Marketing to Doctors Segmentation

Marketing to Doctors, Part 2: Messaging & Segmentation

“Doctors” is a pretty broad category. Unless you want a generic message and poor segmentation, you need to think about physicians in a much more detailed manner. The second of a five part series on marketing to doctors.

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