This is the third of a five-part series on marketing to doctors. In this post, we’ll examine how to develop effective content to reach your physician audience. Previously we talked about the challenges marketers face when marketing to doctors, and messaging and segmentation. In future posts, we will look at distributing your message, and finally do a deep […]
Content marketing continues to be a popular topic, with the term “content marketing” generating 64 million results on Google. It has become a staple of many B2B marketing departments as companies realize the impact it can have on sales and revenue, but what exactly is it? Content Marketing Definition “Content marketing is the marketing technique […]
Google constantly tweaks its search algorithms and how they present the search results. One of the features that users have been seeing a lot more of recently is Google Snippets. Let’s look at how Google snippets impact user behavior and SEO strategy for B2B brands. But first… what are Google snippets? You have probably utilized […]
Content marketing is the key to growing your brand and business. To benefit from content marketing, it is important that you utilize a variety of methods to ensure your website is optimized for Google’s search algorithm. The process of optimizing your web content for Google or other search engines is called search engine optimizing (SEO). […]
Generating content has become the key strategy in marketing over the past few years. All brands and organizations strive to create quality content that will be shared, discussed, and (ideally) lead to increased sales. How content marketing works: Create demand – Brands/organizations create and promote (what they believe is) memorable content to their target audiences. […]
Science says humans now have shorter attention spans than goldfish. And yet, B2B content marketing still delivers 54% more leads than traditional outbound marketing.
Best length for a B2B marketing asset, eBook, or whitepaper? Discussion on how long your assets, eBooks, and whiteoaoers should be.
Creating a simple blog can be easy. Setup doesn’t take too much work — especially if you go with a pre-designed template and a user-friendly content management system (CMS) like WordPress. Creating a well conceived, optimized blog, on the other hand? Not so simple. This is Part Two in a three-part series on my adventures in creating, launching […]
Last Christmas, my sister and brother-in-law bought me a web domain. Then, like most good Christmas presents, I promptly forgot about it for over a year. But in February — when my hosting company politely reminded me that I needed to renew my subscription plan — I started thinking about it again, and decided that […]