Trailer Treasure: Hollywood’s Clever Drip Marketing Strategy

These days, you can follow a movie’s production schedule for months or even years before it’s released. Director and casting rumors, set photos, interviews with the right entertainment magazines and websites, social media campaigns — no rock is left unturned for a movie that wants to build incredible anticipation. However, there’s one movie-marketing tool in particular […]

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What’s Your Type(face)? Serif vs. Sans Serif

Now that we’ve settled the difference between Font and Typeface, let’s clear up the confusion with serif and sans serif. So, what’s your type(face)? Serif A serif typeface is identifiable by small, decorative lines attached to the end of each letter or symbol. Typically, serif typefaces are used for printed works and for body copy. […]

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When to Send Emails

Mornings are when people are trying to sift through a deluge of emails, midday is too close to lunchtime, early afternoon risks the post-lunch coma, late afternoon is too close to quitting time, the evening is spent doing anything but work, and the deep of night might as well be a black hole. Monday’s too […]

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How Often Should A Company Send Emails?

There are two major kinds of emails companies send: Newsletters: These emails collect recent and upcoming company events, activity and updates in a regularly scheduled place. Announcements: These one-offs are for landmark events, like a new website, a product launch, a new partnership, or limited-time discounts. Newsletters are an easy way for potential customers to […]

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