Every morning when I check my email, I’m always surprised by how many companies seem to think I want to read their company newsletter. Most people (usually 80-90%) don’t read their own company’s newsletter. Why on earth would I want to read someone else’s? Your own employees don’t want to read your “newsletter” If employees […]
Updated December 2019 with the latest statistics. For others in the series click here. According to the Kaiser Family Foundation, there are approximately 1 million active physicians in the United States and they are nearly evenly divided between specialists and primary care providers. The population of the US is ~330 million, so one of the […]
We’re using Pardot for something it wasn’t really designed for. And it works surprisingly well. Here’s a tutorial.
These days, you can follow a movie’s production schedule for months or even years before it’s released. Director and casting rumors, set photos, interviews with the right entertainment magazines and websites, social media campaigns — no rock is left unturned for a movie that wants to build incredible anticipation. However, there’s one movie-marketing tool in particular […]
What do you mean by integrated marketing? A new client asked me this the other week. He’s a smart guy with a lot of experience, so I paused to try to give him a more thoughtful answer rather than just barfing out a definition gathered from Wikipedia (of which there are at least three). In […]
As a copywriter with a degree in English, there are a lot of arcane grammatical rules I have buried away in my head. I’m the type of person who looked up the definition of “split infinitive,” just so I could use it in conversation the next time someone brought up Sandra Bullock (there’s a moment […]
One question we often get from clients is: Should I buy or rent an email list? Our answer, pretty much always, is “No.” Buying an email list is problematic for two main reasons: The list will be crappy. Yeah, yeah, I know you’re buying it from a great source. They’re vertical specialists in your industry. It’s […]
At a time when there are so many avenues for online communication — from email, Facebook and Twitter, to instant messaging, chat rooms, and texting — it’s vital that you not only pay attention to what you say, but how and where you say it. As a highly acerbic person, I can tell you from […]
Once you’ve identified the message and the specific contents of your email, the next step is building the email in HTML format for delivery. Tips on how to Build an HTML Email: Size does matter. Keep the maximum width to 650 pixels so it’ll fit in most email clients/devices. Make it responsive. Many email clients […]
Mornings are when people are trying to sift through a deluge of emails, midday is too close to lunchtime, early afternoon risks the post-lunch coma, late afternoon is too close to quitting time, the evening is spent doing anything but work, and the deep of night might as well be a black hole. Monday’s too […]