We define and discuss ABM (Account Based Marketing) with additional resources for further reading. No presentation or sales pitch at a marketing conference is complete these days without a zillion references to ABM. But what the hell IS Account Based Marketing ?
What do you mean by integrated marketing? A new client asked me this the other week. He’s a smart guy with a lot of experience, so I paused to try to give him a more thoughtful answer rather than just barfing out a definition gathered from Wikipedia (of which there are at least three). In […]