You sell complicated stuff.

Your customers aren’t “Females, ages 18-34”.

They’re dermatologists, CTOs, or business owners.

Your product isn’t carbonated sugar water.

It’s cyber-security,  medical devices, or enterprise SaaS.

We get it. And we get you qualified leads.

What about us?

glassCanopy is a specialized B2B marketing agency based in San Francisco.

We market hard-to-describe products to hard-to-find audiences through content marketing and digital campaigns.

We specialize in IT Infrastructure, cybersecurity, and non-pharma marketing to doctors and hospitals.

What sets us apart from similar agencies are:

  • Our ability to synthesize technical and business concepts at a very deep level. Our clients always comment upon our ability to create truly outstanding non-fluffy content such as blog posts, white papers, and eBooks.

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  • Our ability to target and reach exceptionally small and precise targets. We’re useless when it comes to mass-advertising but small niche audiences are where we shine.

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  • Direct cooperation with sales to focus on leads that lead to revenue versus relying on less relevant metrics like traffic or raw numbers of leads.

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Core Client Team

In addition to our core team, we work with a regular crew of a dozen writers, designers, and producers.

Rich Quarles | Founder

Rich Quarles | Founder

Rich is a marketing strategist focused primarily on startups, technology, and marketing to doctors. He has advised startups that have collectively returned over $2 billion to founders and investors. Rich founded glassCanopy in 2001. He holds an MBA in finance & marketing from Columbia University and a BA from Johns Hopkins University.

Mariam Benmoussa | VP of Client Lead Generation

Mariam Benmoussa | VP of Client Lead Generation

Mariam has created and executed strategic multi-channel marketing campaigns in markets ranging from North Africa, Europe to the U.S. She earned a BBA with a double major in Finance and Marketing and master’s of science in Integrated Marketing Communications. She is a certified expert in Marketo, Hubspot, Pardot, Google Analytics, Adwords, and Bing.

Susan Gamble | Team Lead

Susan Gamble | Team Lead

As both a manager and web developer, Susan loves creative problem solving and learning new things. She keeps our teams on track and on budget while using her expertise in HTML, CSS, JavaScript, and PHP to build and manage web sites and marketing automation systems for clients. Susan has a MA and BA from Johns Hopkins University, and spends time in the mountains whenever possible.

Jen Beall | Content Strategist

Jen Beall | Content Strategist

Jen is an SEO expert and has deep expertise in developing longform content for a variety of technical clients. Jen was born and raised in the Bay Area and graduated from UC Davis with a degree in psychology and dramatic arts. She enjoys participating in musical theater and is a trained ballet dancer. She spends her free time exploring Los Angeles and trying to pet as many dogs as possible.

Paula Carvalho | Art Director

Paula Carvalho | Art Director

Paula is a Brazilian design consultant specializing in art direction, UI/UX, visual design and branding. She has over 10 years of experience with a strong background in graphic design. Her approach is creating visual concepts that integrate brand and experience to drive user engagement. Paula’s passions are fashion, photography, technology and she loves to leave all that to escape to nature.


Successful clients

Since our founding in 2001, glassCanopy has created hundreds of successful campaigns for our clients and generated over $2 billion in successful client exits for startup clients.

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From their first website to their channel marketing program, we helped build the nascent server virtualization market into a $500M exit for this scrappy startup.

The Cooperative of American Physicians

The Cooperative of American Physicians

Reaching doctors is hard, but we're good at it. We help the most innovative player in medical malpractice protection build trust and membership through an evolving web of content and digital marketing.

3 HTi

3 HTi

New messaging, web site, ad campaigns, and aggressive content marketing accelerated sales for this aggressive reseller of CAD, PLM, and 3D printing solutions. After 12 months, we helped push them to their best quarter ever.

Some of the clients we've had the honor of working with

Partial Client List

  • 3 HTi
  • 3DSMAN
  • Akeneo
  • BitKeeper
  • Canto
  • Caw Networks
  • Codenvy
  • Cooperative of American Physicians
  • CoPower
  • Dynamic Signal
  • Elation Health
  • Evergrid
  • Lendeavor
  • Paladion
  • PipelineRx
  • Swimlane
  • Wind River

Need Marketing Help? Let’s Talk.