You sell complicated stuff.
Your customers aren’t “Females, ages 18-34”.
They’re dermatologists, CTOs, or business owners.
Your product isn’t carbonated sugar water.
It’s cyber-security, medical devices, or enterprise SaaS.
We get it. And we get you qualified leads.
What about us?
glassCanopy is a specialized B2B marketing agency based in San Francisco.
We market hard-to-describe products to hard-to-find audiences through content marketing and digital campaigns.
We specialize in IT Infrastructure, cybersecurity, and non-pharma marketing to doctors and hospitals.
What sets us apart from similar agencies are:
Our ability to synthesize technical and business concepts at a very deep level. Our clients always comment upon our ability to create truly outstanding non-fluffy content such as blog posts, white papers, and eBooks.Get Started
Our ability to target and reach exceptionally small and precise targets. We’re useless when it comes to mass-advertising but small niche audiences are where we shine.Get Started
Direct cooperation with sales to focus on leads that lead to revenue versus relying on less relevant metrics like traffic or raw numbers of leads.Get started
Core Client Team
In addition to our core team, we work with a regular crew of a dozen writers, designers, and producers.
Rich is a marketing strategist focused primarily on startups, technology, and marketing to doctors. He has advised startups that have collectively returned over $2 billion to founders and investors. Rich founded glassCanopy in 2001. He holds an MBA in finance & marketing from Columbia University and a BA from Johns Hopkins University.
Susan Gamble | Team Lead
Jen Beall | Head of Content
Jen is an SEO expert and has deep expertise in developing longform content for a variety of technical clients. Jen was born and raised in the Bay Area and graduated from UC Davis with a degree in psychology and dramatic arts. She enjoys participating in musical theater and is a trained ballet dancer. She spends her free time exploring Los Angeles and trying to pet as many dogs as possible.
Paula Chapman | Head of Design
Paula specializes in art direction, UI/UX, visual design and branding. She has over 10 years of experience with a strong background in graphic design. Her approach is creating visual concepts that integrate brand and experience to drive user engagement. Paula’s passions are fashion, photography, technology and she loves to leave all that to escape to nature.
Amelia Emr | Analyst
Amelia is an Analyst specializing in quantitative and qualitative market analysis through the distillation of key statistics into actionable data. Amelia's analytical skills have been honed over 10 years through financial research in the technology sector as well as private business operations. She graduated from The Johns Hopkins University with a degree in Psychology while playing D1 Lacrosse for the Jays. Amelia spends her free time in Coastal VA enjoying the beaches, hiking trails and craft breweries/distilleries.
Eric Anderson | Account Manager
Eric is a digital marketer who builds strong relationships with clients in order to understand their goals, identify ideal customers and execute effective lead gen campaigns. He earned a BA in Advertising from Michigan State University and has experience in nearly every facet of the digital marketing industry. Outside work hours, you’re most likely to see him snorkeling in the Gulf of Mexico, walking the dog or being a dad.
Since our founding in 2001, glassCanopy has created hundreds of successful campaigns for our clients and generated over $2 billion in successful client exits for startup clients.Give us a shout›
From their first website to their channel marketing program, we helped build the nascent server virtualization market into a $500M exit for this scrappy startup.
The Cooperative of American Physicians
Reaching doctors is hard, but we're good at it. We help the most innovative player in medical malpractice protection build trust and membership through an evolving web of content and digital marketing.
New messaging, web site, ad campaigns, and aggressive content marketing accelerated sales for this aggressive reseller of CAD, PLM, and 3D printing solutions. After 12 months, we helped push them to their best quarter ever.
Some of the clients we've had the honor of working with
Partial Client List
- 3 HTi
- Caw Networks
- Cooperative of American Physicians
- Dynamic Signal
- Elation Health
- Wind River