There’s no shortage of solutions claiming to be the best B2B marketing platforms—and honestly, that’s part of the problem. There are so many different tools and combinations of solutions, and they all claim to solve every problem. On top of that, the martech landscape is constantly changing. In 2025, there were approximately 15,384 martech tools […]
Everyone wants to be able to do all the cool new things that AI is promising in the martech space (or at least say they are doing all the cool new things). It’s all built around data: data workflows, data enrichment, data mining…more and more, our clients are looking for ways to do more with […]
Originally Published July 2023. Updated February 2026 with the latest statistics. Competition for attention when marketing to healthcare providers (HCPs) is fierce. Big pharma companies have astronomical budgets, making it easy for them to outbid and outspend any competition. For companies whose pockets may not be quite so deep, the key to successful HCP marketing […]
This is part 7 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. When you’re building a highly-targeted B2B marketing campaign, sometimes just getting it in market is better than waiting for perfection. Digital […]
This is part 6 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. If you’d like to skip to part 7, which explains why you need to stop waiting for perfection to get campaigns […]
This is part 5 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. If you’d like to skip to part 6, which explains why you shouldn’t go TOO specific with your personas, click here. […]
This is part 4 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. If you’d like to skip to part 5, which explains why you can’t neglect the middle of the funnel, click here. […]
This is part 3 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. If you’d like to skip to part 4, which explains why bad data is hindering your marketing efforts, click here. In […]
This is part 2 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. If you’d like to skip to part 3, which discusses why you can’t rely on look-alike audiences, click here. Search is […]
This is part 1 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. If you want to skip to part 2, all about the problems associated with a poorly executed search strategy, click here. […]