If you had talked to someone about social media 20 years ago, they would have had no idea what you were talking about. Social media was barely a blip on most people’s radars back then. Now, even with a generational gap between social media users, you would have to live under a rock to not […]
Anyone who uses social media understands that your brand is only as relevant as your most recent post. It is important for companies to post regularly to ensure that they are on their customer’s radar as they scroll through their streams/newsfeeds/timelines daily. However, requiring some poor individual to stay glued to a device to post […]
These days, you can follow a movie’s production schedule for months or even years before it’s released. Director and casting rumors, set photos, interviews with the right entertainment magazines and websites, social media campaigns — no rock is left unturned for a movie that wants to build incredible anticipation. However, there’s one movie-marketing tool in particular […]
Back in December, Twitter launched a new feature that they don’t seem to be promoting much called Tailored Audiences. In fact, it’s almost like they’re hiding it.[1] It’s totally killer though; content marketers everywhere should be thinking about how to best incorporate it into their distribution strategy. Targeted Audiences are Passé Now, Tailored Audiences are […]
Yesterday, LinkedIn announced that the in-app blogging platform they initially launched to just a small set of influencers, will now become available to all LinkedIn users over the next few weeks. Should you jump in and start using the new LinkedIn blogging platform? Probably not. Opening up the blogging platform to all users certainly makes […]
In these days of social media-fueled marketing, companies should expect their employees to be active users of social media — both for themselves, and as ambassadors for the company. And, likewise, employees should now see this as an inherent job requirement. Cheryl and Mark Burgess, authors of recently published, The Social Employee: How Great Companies Make Social […]
Tonight part.2 #tryingnewclothes #girlsonfire #wegonnarockthis #party #dominoes #white #black… http://t.co/k7LtTLU6nk — ivanatheresiakaw (@ygyeevana) December 6, 2013 Off to work! #work #suitelifeofelikrause #hotellife #twerkinghardorhardlytwerking #selfiesunday http://t.co/2LTbZCtk2B — Eli Krause (@elijahjames123) January 12, 2014 Count ’em. That’s 6 heads. SIX! #christmasinfebrewary #soexcitedjustcanthideit http://t.co/BKNKHRl4zx — Bellwoods Brewery (@bellwoodsbeer) February 22, 2013 Everywhere you look, hashtagged social media content […]
If you’re considering where to host your company’s videos, we recommend both Vimeo and YouTube! Why YouTube SEO is not an exact science and subject to constantly changing rules and algorithms, but YouTube is owned by Google, so it’s a good bet that it will continue to be weighted heavily for SEO purposes. Plus, most […]
Building Relationships The power of Twitter-based marketing comes from two primary factors: its opt-in status (your audiences choose to follow you); and its setting, which focuses on brief, conversational interactions. As a lead generation tool, Twitter can help B2B marketers: Engage in real-time conversations to get feedback and drive sales Increase your connection to followers interested […]
SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it’s amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. Dubbed as the “YouTube for businesses,” SlideShare is a great resource to generate leads, especially for marketers […]