Everyone wants to be able to do all the cool new things that AI is promising in the martech space (or at least say they are doing all the cool new things). It’s all built around data: data workflows, data enrichment, data mining…more and more, our clients are looking for ways to do more with […]
Originally published February 2020. Updated February 2026. For others in the series, click here. According to the Kaiser Family Foundation, there are just over 1.1 million active physicians in the United States, nearly evenly divided between specialists and primary care providers. The US population is ~342 million, so one of the biggest challenges in marketing […]