Marketing Innovation to Healthcare
Build trust and accelerate adoption with precision targeting and educational content.
- AI Solutions
- Medical Device
- Pharma / Digital Health
- RCM, Services, Insurance
glassCanopy is a highly specialized marketing agency bringing the latest innovations to healthcare.
We bring decades of experience to marketing digital solutions, pharmaceuticals, and medical devices to both clinical and administrative audiences.
A Very Particular Skill Set
We’ve built hundreds of successful campaigns for adjacent solutions. Our entire toolset is built around introducing novel solutions to healthcare audiences.
With the Latest Tooling
Our entire toolset is built around introducing novel solutions to healthcare audiences. And let’s face it… a lot of healthcare campaigns (and the agencies that develop them) are a little dated in their approach. The pandemic forever changed how physicians and administrators want to be approached. AI is continuously revolutionizing how we execute. And sales and marketing need to work closer than ever. We get it. And we can help you go beyond the hype and successfully execute in an ever-evolving landscape.
Combined with Wisdom
LLMs provide every newly minted college grad with all the knowledge in the universe. But that knowledge needs to be harnessed with experience and the willingness to tell you that not all your ideas are good.
After 25 years in the space, we come to the table with experience. Whatever “it” happens to be.
Got a highly technical, niche, and/or regulated solution in healthcare?
We might be a good fit.
Digital Account-Based Marketing (ABM) at Scale
Audience & Targeting
Messaging
Interactive Content
Advertising Campaigns
Lead Nurture
Here’s What Some of Our Clients Have Said
By focusing on an account-based marketing strategy, glassCanopy expanded our engagement from <5% of the TAM to over 43% in 9 months. They were able to quickly execute on content and campaigns that we didn’t have the internal bandwidth for.
Michelle White, VP of Marketing
glassCanopy helped us build a super-precise ABX-style targeting strategy that used customized account-specific messaging to hit our high-value technical healthcare prospects.
Marc Mann, Executive Vice President – Sales & Marketing
glassCanopy developed a wide array of content to introduce our prescription-only digital therapeutic to both GIs and primary care providers. They had an exacting process that brought the relevant stakeholders to the table and sharpened our messaging. Everyone was thrilled with the final product.
Soren Mills, Chief Marketing Officer
glassCanopy helps us accurately target and speak with neurologists at a fraction of the cost of other marketing options.
Faraz Shafaghi, Chief Product Officer
glassCanopy worked with me in real-time to incorporate sales feedback and iterate our early HCP campaigns. Eventually, we were able to get 1/3 of the HCPs who downloaded our eBooks to agree to a Zoom call.
Karen Pomes, National Account Manager
glassCanopy found our target audiences of C-Suite, IT decision makers, and Pharmacy Directors at large health organizations with remarkable accuracy.
Vera Zlidenny, VP of Marketing
Our Work
Our Work
The Complete Guide: Marketing to Healthcare Providers (HCPs)
HCP Marketing is Finally Going Digital: A Stats & Trends Report
Marketing to Doctors: A How-To Guide
Campaign Samples: Marketing Technology for Healthcare
Campaign Samples: Marketing to Physicians and Health Systems
Campaign Samples: Marketing to Healthcare Providers (HCPs)
eBook Samples: Marketing Technology for Healthcare
eBook Samples: Marketing to Physicians and Healthcare Systems
eBook Samples: Marketing to Healthcare Providers (HCPs)
A few companies we’ve had the pleasure of working with:
