B2B Content Marketing

30 Articles in 30 Days: An Update on Our Content Marketing Project

MarketingProfs featured our article about glassCanopy’s content marketing project on their homepage this morning and we’ve seen a deluge of traffic. So, I thought I’d offer a quick update. It’s been three months since we published “Content Marketing Lessons: 30 Articles in 30 Days.” Since then, we’ve posted 59 additional articles to bring us to […]

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2014 Design Trend: Hierarchy of Content

It’s quite apparent that flat design will dominate in 2014 design trends. And the concept and principles that apply to flat design fit under the umbrella of hierarchy of content. Considering the hierarchy of content in the initial stages of design has always been the traditional approach to the design process. But how that hierarchy of […]

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Retargeting 101: The What & How (And Tips for Doing It Well)

Ever notice those ubiquitous ads that seem to follow you around the Internet after a visit to a product website? The common term for this advertising strategy is retargeting. How retargeting works Retargeting works a little something like this: you go to an awesome hammock website, because you need a hammock to relax in during your copious […]

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Marketing Professional Services, Part 1: Give Your People a Soapbox

Marketing professional services requires that you effectively market the brands of both the company and the skilled individuals that comprise it. Too often, I see service companies promoting themselves only as organizations and not as organizations AND a collection of highly talented individuals. Focusing on the personal brands of just the top executives is not […]

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What It Takes To Be a Great Project Manager

Everyone on a job cherishes a fantastic project manager. They are able to balance strong, project-driven leadership with empathetic support for the team. These days, anyone can benefit by thinking like a project manager. Here are the characteristics that the best project managers possess. 1. They are natural born leaders. It doesn’t require much effort […]

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