B2B Content Marketing

Millennials: Personal Branding Since Birth

Millennials get called out. A lot. In fact, “millennial” is almost a curse word these days. It’s become a signifier of petty, narcissistic behavior and an entitled attitude that’s apparent in our obsessive use of Facebook, Twitter, and Instagram. “No,” our elders say, “Not everyone wants to know you went to that ceviche restaurant again. […]

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The Best Content Marketing Ever

Two years ago, my inbox was at 28k+ unread messages. Forget overwhelming — my inbox was simply un-addressable. If something fell below the fold (50 emails), it was effectively gone forever, unless I remembered and specifically searched for it. This led to dropped communications, forgotten tasks, and a constant anxiety that I was missing something […]

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30 Articles in 30 Days: An Update on Our Content Marketing Project

MarketingProfs featured our article about glassCanopy’s content marketing project on their homepage this morning and we’ve seen a deluge of traffic. So, I thought I’d offer a quick update. It’s been three months since we published “Content Marketing Lessons: 30 Articles in 30 Days.” Since then, we’ve posted 59 additional articles to bring us to […]

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3 Ways to Optimize Blog Posts for Better Reading

I am shocked – shocked! – by the number of poorly formatted web articles and blog posts I come across on a regular basis. Even some of the more polished websites still fail to spend enough quality time ensuring their content is easily digestible and flows intuitively. But there are some simple ways to optimize blog […]

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2014 Design Trend: Hierarchy of Content

It’s quite apparent that flat design will dominate in 2014 design trends. And the concept and principles that apply to flat design fit under the umbrella of hierarchy of content. Considering the hierarchy of content in the initial stages of design has always been the traditional approach to the design process. But how that hierarchy of […]

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