This is part 2 of 3 in our B2B campaign design series. Part 1 explains how to design landing pages, this post covers banner design, and part 3 explains how you can optimize campaigns based on your results. As we explained in part 1, marketing centers around campaigns. We defined a campaign as . […]
This is part 1 of 3 in our B2B campaign design series. This post explains how to design landing pages, part 2 covers banner design, and part 3 explains how you can optimize campaigns based on your results. The heart of any marketing triumph is a well-orchestrated campaign. glassCanopy defines a campaign as an organized […]