Lead generation is at the core of B2B marketing. Getting a potential customer’s contact information is the main goal. Gathering and nurturing those leads is why marketing agencies exist. It’s our job to offer just enough information to potential consumers that they are interested and want more. Whether you offer resources, services, or demos – […]
Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.
Marketing IT infrastructure is hard. In this first post of a five-part series, we explain why IT presents such a tough marketing challenge. The next four posts tackle tactics for lead and content generation for IT infrastructure. Everyone wants to market to IT. Marketing to IT is so popular because IT controls a ton of […]