In the competitive B2B marketing landscape, targeting highly specialized audiences requires a nuanced approach. Traditional methods simply don’t work, and attempting to force these strategies on niche audiences will derail your efforts and waste your time and money – leading many to succumb to the most common B2B marketing mistakes. B2B marketing to niche audiences […]
This is part 6 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 organic strategy. Lastly, this part reviews the crucial […]
This is part 5 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and this part covers organic strategy. Lastly, part 6 reviews the […]
This is part 4 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is vital for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. This part covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the crucial […]
This is part 3 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, and then this part explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the crucial […]
This is part 2 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. This part covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the […]
This is part 1 of a 6-part series on B2B content marketing. This part explores why content marketing is important for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the […]
This post is the final part of our 3-part B2B campaign design series. Part 1 explains how to design landing pages, part 2 covers banner design, and here we explain how you can optimize campaigns based on your results. In parts 1 and 2 of our series, we discussed what it takes to get a […]
To be successful at B2B marketing, you need to test—a lot. There is no clear-cut answer as to how, where, or how much you should spend marketing your products. Ultimately, it will depend on your audience: where they lurk on the internet and how they engage with your campaigns. There is no single best strategy […]
glassCanopy is a busy B2B marketing agency with lots of new projects and we need some help. We’re seeking a new full time digital campaign manager to help our clients find new leads. This is probably a direct hire but we’d be open to a 1099 depending on the situation. Qualifications: 3-5 years in digital […]