Content marketing continues to be a popular topic, with the term “content marketing” generating 64 million results on Google. It has become a staple of many B2B marketing departments as companies realize the impact it can have on sales and revenue, but what exactly is it? Content Marketing Definition “Content marketing is the marketing technique […]
We’ve all been there. The marketing team is proudly delivering inbound inquiries in what they think are both admirable quantities and quality. The sales follow-up process is just one aspect of moving from lead to sale. Before the sales follow up happens there is usually a lead handoff of between the marketing and sales teams. […]
Generating content has become the key strategy in marketing over the past few years. All brands and organizations strive to create quality content that will be shared, discussed, and (ideally) lead to increased sales. How content marketing works: Create demand – Brands/organizations create and promote (what they believe is) memorable content to their target audiences. […]
We define and discuss ABM (Account Based Marketing) with additional resources for further reading. No presentation or sales pitch at a marketing conference is complete these days without a zillion references to ABM. But what the hell IS Account Based Marketing ?
Science says humans now have shorter attention spans than goldfish. And yet, B2B content marketing still delivers 54% more leads than traditional outbound marketing.
Best length for a B2B marketing asset, eBook, or whitepaper? Discussion on how long your assets, eBooks, and whiteoaoers should be.
Everyone knows there’s a big disconnect between marketing and sales. And both teams are on the hook to prove their contribution to the company bottom line. So, why can’t they get it together already?