Updated January 2020 with the latest statistics. For others in the series click here. According to the Kaiser Family Foundation, there are approximately 1 million active physicians in the United States and they are nearly evenly divided between specialists and primary care providers. The population of the US is ~330 million, so one of the […]
Content marketing and pools are not typically topics that coincide in my mind. Personally, I associate content marketing with writing and my job, while pools go with summer and sunburns (yes, it happens even in the SF fog). However, someone recommended that I read Inbound and Content Marketing Made Easy by Marcus Sheridan. They informed […]
If you had talked to someone about social media 20 years ago, they would have had no idea what you were talking about. Social media was barely a blip on most people’s radars back then. Now, even with a generational gap between social media users, you would have to live under a rock to not […]
This is part 2 of our blog series about Google snippets. If you want to learn how to optimize your content to earn that coveted spot continue reading… if you want to learn how Google snippets impact overall search behavior, check out Google Snippets part 1. As we discussed in Google Snippets Part 1: How […]
The glassCanopy team is headed to the B2B Marketing Forum put on by MarketingProfs! Come meet us at booth #114 to get some goodies, try out our MarketingLibs, and customize a tote bag! Why meet us? At glassCanopy we do content and lead generation for complex and B2B sales– specifically marketing to doctors and IT […]
Marketing IT infrastructure is hard. In this first post of a five-part series, we explain why IT presents such a tough marketing challenge. The next four posts tackle tactics for lead and content generation for IT infrastructure. Everyone wants to market to IT. Marketing to IT is so popular because IT controls a ton of […]
Content marketing continues to be a popular topic, with the term “content marketing” generating 64 million results on Google. It has become a staple of many B2B marketing departments as companies realize the impact it can have on sales and revenue, but what exactly is it? Content Marketing Definition “Content marketing is the marketing technique […]