Free Guide: How to Market to Doctors
Marketing to doctors isn’t easy. Everyone wants to market to them, but they are busy and hard to find. Couple that with the massive budgets pharma can use to outspend you and it may feel like you simply can’t win the marketing battle.
So, how do you market to doctors?
Oof that’s quite the question – we wish there was an easy answer, but we have been doing this for a long time and there just isn’t.
However, we have developed a strategy and have some tips on what you can do to get the doctor leads you’re looking for. We packaged it all up into a nice 39-page “How to Market to Doctors” guide – all you have to do is drop your email below.
Our guide deep dives into all the components of marketing to doctors:
- Defining the challenge
- Messaging and segmentation
- Content marketing and development
- Distributing your message
- Measuring and optimizing results
Marketing to Doctors: A How-To Guide for Marketing Executives of All Levels
Rich is a marketing strategist focused primarily on startups, technology, and marketing to doctors. He has advised early-stage startups that have collectively returned over $2.5 billion to founders and investors.
Rich founded glassCanopy in 2001.
Rich founded glassCanopy in 2001.
Latest posts by Rich Quarles (see all)
- HCP Marketing, Part 3: HCP Advertising and How to Track, Measure, and Optimize for Success - August 15, 2022
- HCP Marketing, Part 2: Healthcare Content Development + Healthcare Content Marketing Examples - August 1, 2022
- HCP Marketing, Part 1: Understanding HCP Segmentation for Targeting and Messaging - July 19, 2022
