Marketing to Doctors Segmentation

Marketing to Doctors, Part 2: Messaging & Segmentation

“Doctors” is a pretty broad category. Unless you want a generic message and poor segmentation, you need to think about physicians in a much more detailed manner. The second of a five part series on marketing to doctors.

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B2B newsletter best practices: Even your mother doesn’t want to read your company newsletter

Every morning when I check my email, I’m always surprised by how many companies seem to think I want to read their company newsletter. Most people (usually 80-90%) don’t read their own company’s newsletter. Why on earth would I want to read someone else’s? Your own employees don’t want to read your “newsletter” If employees […]

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What a Pool Salesman Taught Me About Content Marketing

Content marketing and pools are not typically topics that coincide in my mind. Personally, I associate content marketing with writing and my job, while pools go with summer and sunburns (yes, it happens even in the SF fog). However, someone recommended that I read Inbound and Content Marketing Made Easy by Marcus Sheridan. They informed […]

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Google Snippets Part 2: Optimizing for that Top Spot

This is part 2 of our blog series about Google snippets. If you want to learn how to optimize your content to earn that coveted spot continue reading… if you want to learn how Google snippets impact overall search behavior, check out Google Snippets part 1. As we discussed in Google Snippets Part 1: How […]

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Marketing IT Infrastructure, Part 2: Messaging & Segmentation

Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.

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Marketing IT Infrastructure, Part 1: Defining the Challenge

Marketing IT infrastructure is hard. In this first post of a five-part series, we explain why IT presents such a tough marketing challenge. The next four posts tackle tactics for lead and content generation for IT infrastructure. Everyone wants to market to IT. Marketing to IT is so popular because IT controls a ton of […]

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WTH | What the Hell Is: Content Marketing?

Content marketing continues to be a popular topic, with the term “content marketing” generating 64 million results on Google. It has become a staple of many B2B marketing departments as companies realize the impact it can have on sales and revenue, but what exactly is it? Content Marketing Definition “Content marketing is the marketing technique […]

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Google Snippets Part 1: How do snippets impact search behavior?

This is the first part of our blog series about google snippets. If you want to know how snippets impact search behavior continue reading…if you want to learn how to grab that top spot, check out Google Snippets part 2. Google constantly tweaks its search algorithms and how they present the search results. One of […]

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SEO Strategy: Searcher Intent, Keywords, and On-Page Optimization

Content marketing is the key to growing your brand and business. To benefit from content marketing, it is important that you utilize a variety of methods to ensure your website is optimized for Google’s search algorithm. The process of optimizing your web content for Google or other search engines is called search engine optimizing (SEO). […]

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B2B Content Marketing: A How-To Guide

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