I recently had a chance to address the executive board of one of our customers about a marketing topic of my choice. I spent a long time preparing my remarks — and even longer trying to figure out the solution to a problem that I thought would be worthy of their consideration. I was extremely […]
Everyone loves a good infographic. Complex information translated into a visually compelling, easily digestible little information snack? Hard to top. So are infographics effective? Yes. But those informative little eye candies often take a deceptive amount of time, effort, and expense to create. Why make an infographic when you could simply use a bulleted list and/or […]
Yesterday, LinkedIn announced that the in-app blogging platform they initially launched to just a small set of influencers, will now become available to all LinkedIn users over the next few weeks. Should you jump in and start using the new LinkedIn blogging platform? Probably not. Opening up the blogging platform to all users certainly makes […]
In these days of social media-fueled marketing, companies should expect their employees to be active users of social media — both for themselves, and as ambassadors for the company. And, likewise, employees should now see this as an inherent job requirement. Cheryl and Mark Burgess, authors of recently published, The Social Employee: How Great Companies Make Social […]
I have an embarrassing confession. When I first stumbled into writing marketing copy 20 years ago, I quite often made use of the words “best” and “only”. I liked them for a lot of reasons: I was lazy It was easy I was under the impression that it’s hard to get sued for using superlatives […]
We recently launched an ambitious content marketing initiative… for ourselves. Since we do similar projects for clients all the time, I figured that we knew what we were doing. Surely writing for ourselves, about subjects we knew so well, would be easier than the ghost-writing, prodding, and project management that goes into a typical client […]
If you’re considering where to host your company’s videos, we recommend both Vimeo and YouTube! Why YouTube SEO is not an exact science and subject to constantly changing rules and algorithms, but YouTube is owned by Google, so it’s a good bet that it will continue to be weighted heavily for SEO purposes. Plus, most […]
Content marketing. It’s all the hotness these days. If you attend a marketing conference or read the journals, you can’t avoid it. Incredibly, content marketing has even displaced social media as the new battleground between traditional PR and advertising agencies. It’s that hot. So. Is this just the latest marketing fad? Or is content marketing […]
SEO Best Practices You could drive yourself crazy worrying about Google’s 200+ ranking factors for SEO, or you could just focus on writing good content that speaks to your audience, promote it wisely, and stick to these 7 golden rules of SEO: Figure out your targeted keyword(s) – use Google AdWords Keyword Planner or others as a […]
There seems to be a lot of confusion as to what the heck content marketing actually is. People tend to immediately drill down to tactics when asking: “What is content marketing?” Is tweeting a bunch of infographics content marketing? What about writing white papers? How about videos? Yes, yes, and yes, but those are all […]