Trailer Treasure: Hollywood’s Clever Drip Marketing Strategy

These days, you can follow a movie’s production schedule for months or even years before it’s released. Director and casting rumors, set photos, interviews with the right entertainment magazines and websites, social media campaigns — no rock is left unturned for a movie that wants to build incredible anticipation. However, there’s one movie-marketing tool in particular […]

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First Impressions: How To Introduce Your Product to The World

Q: I’ve created an amazing new product, but no one understands how it works. What’s the best way to educate and excite potential users?   A: We frequently work with large companies and start-up clients offering products and services that are relatively new to the world. But no matter how cool a product or service — […]

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The Best Content Marketing Ever

Two years ago, my inbox was at 28k+ unread messages. Forget overwhelming — my inbox was simply un-addressable. If something fell below the fold (50 emails), it was effectively gone forever, unless I remembered and specifically searched for it. This led to dropped communications, forgotten tasks, and a constant anxiety that I was missing something […]

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30 Articles in 30 Days: An Update on Our Content Marketing Project

MarketingProfs featured our article about glassCanopy’s content marketing project on their homepage this morning and we’ve seen a deluge of traffic. So, I thought I’d offer a quick update. It’s been three months since we published “Content Marketing Lessons: 30 Articles in 30 Days.” Since then, we’ve posted 59 additional articles to bring us to […]

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3 Ways to Optimize Blog Posts for Better Reading

I am shocked – shocked! – by the number of poorly formatted web articles and blog posts I come across on a regular basis. Even some of the more polished websites still fail to spend enough quality time ensuring their content is easily digestible and flows intuitively. But there are some simple ways to optimize blog […]

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Choosing the Right Narrative Perspective for Impactful Marketing Copy

As a copywriter with a degree in English, there are a lot of arcane grammatical rules I have buried away in my head. I’m the type of person who looked up the definition of “split infinitive,” just so I could use it in conversation the next time someone brought up Sandra Bullock (there’s a moment […]

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Whimsy Is Serious Business: Tips for Effective Absurdist Marketing

Here’s a joke: what do Dracula, an obnoxious camel, a frustrated caveman, and a talking gecko have to do with car insurance? Answer: NOTHING. Don’t get the joke? That’s cool; my sense of humor is weird. And so is Geico’s marketing strategy. They’re pioneers of what I call absurdist marketing — a strategy that completely […]

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