This is part 1 of our five-part series about cybersecurity advertising and marketing. It covers how to define your cybersecurity target audience. Part 2 explains how to create good content. That is followed by part 3, which discusses which platforms are best for campaign deployment. Finally, we round out the series with part 4, which explains how […]
In the competitive B2B marketing landscape, targeting highly specialized audiences requires a nuanced approach. Traditional methods simply don’t work, and attempting to force these strategies on niche audiences will derail your efforts and waste your time and money – leading many to succumb to the most common B2B marketing mistakes. B2B marketing to niche audiences […]
This is part 3 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, followed by this part, which discusses the best platforms to use to promote said content. Finally, we round out the series with part 4, […]
“Doctors” is a pretty broad category. Unless you want a generic message and poor segmentation, you need to think about physicians in a much more detailed manner. The second of a five part series on marketing to doctors.
Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.