This is part 1 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. If you want to skip to part 2, all about the problems associated with a poorly executed search strategy, click here. […]
In the competitive B2B marketing landscape, targeting highly specialized audiences requires a nuanced approach. Traditional methods simply don’t work, and attempting to force these strategies on niche audiences will derail your efforts and waste your time and money – leading many to succumb to the most common B2B marketing mistakes. B2B marketing to niche audiences […]
This is the final installment of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, followed by part 3, which discusses the best platforms to use to promote said content. Finally, we round out the series with part […]
Updated January 2023 with the latest statistics. For others in the series click here. I’ve said it before, but it’s worth repeating: Marketing to Doctors is Expensive. Blame big pharma. If you’re not doing everything you can to measure and optimize your ad-buy, you’re not doing enough. Track Based on the Best Metric You Have […]
This is part 3 of a 3-part blog series all about HCP marketing. Part 1 reviews segmentation and messaging, part 2 reviews content development, and this part covers content promotion and optimization. Now that you have defined your audience, picked a topic, and created some content – it’s time to go to market. First, consider […]