Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.
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The glassCanopy team is headed to the B2B Marketing Forum put on by MarketingProfs! Come meet us at booth #114 to get some goodies, try out our MarketingLibs, and customize a tote bag! Why meet us? At glassCanopy we do content and lead generation for complex and B2B sales– specifically marketing to doctors and IT […]
Marketing IT infrastructure is hard. In this first post of a five-part series, we explain why IT presents such a tough marketing challenge. The next four posts tackle tactics for lead and content generation for IT infrastructure. Everyone wants to market to IT. Marketing to IT is so popular because IT controls a ton of […]
Content marketing continues to be a popular topic, with the term “content marketing” generating 64 million results on Google. It has become a staple of many B2B marketing departments as companies realize the impact it can have on sales and revenue, but what exactly is it? Content Marketing Definition “Content marketing is the marketing technique […]