This is part 4 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content. That is followed by part 3, which discusses the best platforms to use to promote said content. Finally, we round out the series with […]
Originally published February 2020. Updated February 2026. For others in the series, click here. According to the Kaiser Family Foundation, there are just over 1.1 million active physicians in the United States, nearly evenly divided between specialists and primary care providers. The US population is ~342 million, so one of the biggest challenges in marketing […]
Every morning when I check my email, I’m always surprised by how many companies seem to think I want to read their company newsletter. Most people (usually 80-90%) don’t read their own company’s newsletter. Why on earth would I want to read someone else’s? Your own employees don’t want to read your “newsletter” If employees […]