Fear is B2B’s Hot, Hot Sex

“Sex Sells” Many take it as a given: sex sells. The assertion is rampant in the B2C world. Is it true?  Who cares!  Let’s just put up some pictures of hot babes and move some toothpaste! Here is an actual study about the effectiveness of marketing with sex… more here.. and here …  The main takeaway […]

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B2B Marketing with SlideShare: 5 Tips

SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it’s amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. Dubbed as the “YouTube for businesses,” SlideShare is a great resource to generate leads, especially for marketers […]

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B2B Content Marketing: A How-To Guide

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