The simple answer is RGB is for anything digital or on a screen, and CMYK and PMS (spot) are for print. RGB colors are additive and are created from light. When combined, red and green light rays produce yellow, blue and green produce cyan, red and blue produce magenta. Add red, green and blue to […]
Despite the tremendous technological trends of the last two decades, sending direct mail is still an effective way to solicit customers. The tangibility of a well-designed direct mail piece can elicit a response no email or banner ad can. A recent study indicated that 73% of U.S. consumers said they prefer direct mail for brand […]
We build websites for companies that usually fall within certain parameters. They need to be agile and easily updated. They need to be ready to change at a moments notice as our client’s needs change. And generally they serve a technology startup or a financial services company. But we love to look outside our niche […]
Yes we do and we treat them like family. Our freelancers are part of the gC group, not just folks for hire. We have a core team of writers, designers, strategists, and project managers who cover most tasks and responsibilities and bring in additional resources when the job requires it. If we need specialized expertise […]
There seems to be a lot of confusion as to what the heck content marketing actually is. People tend to immediately drill down to tactics when asking: “What is content marketing?” Is tweeting a bunch of infographics content marketing? What about writing white papers? How about videos? Yes, yes, and yes, but those are all […]
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