B2B Content Marketing

Does glassCanopy use Freelancers?

Yes we do and we treat them like family. Our freelancers are part of the gC group, not just folks for hire. We have a core team of writers, designers, strategists, and project managers who cover most tasks and responsibilities and bring in additional resources when the job requires it. If we need specialized expertise […]

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What is content marketing?

There seems to be a lot of confusion as to what the heck content marketing actually is.  People tend to immediately drill down to tactics when asking: “What is content marketing?” Is tweeting a bunch of infographics content marketing?  What about writing white papers? How about videos?  Yes, yes, and yes, but those are all […]

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