Does glassCanopy use Freelancers?

Yes we do and we treat them like family. Our freelancers are part of the gC group, not just folks for hire. We have a core team of writers, designers, strategists, and project managers who cover most tasks and responsibilities and bring in additional resources when the job requires it. If we need specialized expertise […]

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What is content marketing?

There seems to be a lot of confusion as to what the heck content marketing actually is.  People tend to immediately drill down to tactics when asking: “What is content marketing?” Is tweeting a bunch of infographics content marketing?  What about writing white papers? How about videos?  Yes, yes, and yes, but those are all […]

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