So, your company is itching to upgrade its website. You’ve done your due diligence and you’ve chosen a course of action that includes using a CMS (Content Management System) as the framework to build your website. There’s a good chance you’ve narrowed it down to the two most popular CMS options available today: Drupal or […]
At glassCanopy, we get really excited when we have a reason to bring some three-dimensionality into a project for printed handouts or direct mail pieces. In the early stages of concepting and brainstorming on a project, we focus on the core of a design, and how we wish to present it; how shall the story, […]
Is it possible to feel overwhelming empathy for an experience you’ve never had? 12 Years a Slave is the harrowing account of Solomon Northup, a free black man who was captured and sold into slavery in the 1840’s. Solomon’s narrative — and the stories of those with whom he travels — unfolds through bravura performances, […]
Somewhere along the way, I became a Google devotee. All my friends (and most of my coworkers) have iPhones, while I’m a proud Samsung Galaxy owner. iCal? Try GCal. And while I haven’t made the switch from Mac to Chromebook, given my track record, it’s not that far off. Of course, the one piece of […]
Back in December, Twitter launched a new feature that they don’t seem to be promoting much called Tailored Audiences. In fact, it’s almost like they’re hiding it.[1] It’s totally killer though; content marketers everywhere should be thinking about how to best incorporate it into their distribution strategy. Targeted Audiences are Passé Now, Tailored Audiences are […]
I saw American Hustle in a jam-packed theater, and the laughter in the room was irrepressible. Proud and pompous beer guts, wavering British/New Joisey accents, and a cast clearly enjoying the hell out of themselves, made for perhaps the most uproarious cinematic experience I’ve had in a long time. But it also reinforced a sobering […]
I recently had a chance to address the executive board of one of our customers about a marketing topic of my choice. I spent a long time preparing my remarks — and even longer trying to figure out the solution to a problem that I thought would be worthy of their consideration. I was extremely […]
Everyone loves a good infographic. Complex information translated into a visually compelling, easily digestible little information snack? Hard to top. So are infographics effective? Yes. But those informative little eye candies often take a deceptive amount of time, effort, and expense to create. Why make an infographic when you could simply use a bulleted list and/or […]
Working in data is the sexiest job of the century. Apparently. You wouldn’t expect to see “sexiest” and “data” often written in the same sentence, but over the last six months, I’ve being reading it more and more. As the hype around data increases, so does that sentiment. How did analytics geeks end up with […]
I am infamous in our office for complaining about Google Analytics’ habit of “continuous improvement” — the changing of their UX basically every two weeks without much warning or explanation. However, this time, I’m excited to see two new, enhanced features they’ve been rolling out over the last couple of weeks that absolutely make it […]