B2B Content Marketing

Retargeting, Segments, and Dashboards: Google Analytics Enhancements

I am infamous in our office for complaining about Google Analytics’ habit of “continuous improvement” — the changing of their UX basically every two weeks without much warning or explanation. However, this time, I’m excited to see two new, enhanced features they’ve been rolling out over the last couple of weeks that absolutely make it […]

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Flat Design vs. Skeuomorphism: Pros and Cons

The battle between Flat design and Skeuomorphism rages on. It started in the mid 2000’s when Microsoft brought in flat design with their Metro Design implementation. Apple had a major push to change their iOS7 and brought a lot of discussion about flat design in 2013. Apple didn’t completely do away with skeuomorphic icons, but […]

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Channel Attribution: Which Half of Your Budget are You Wasting? (An Interview with Full Circle CRM CEO Bonnie Crater)

Remember John Wanamaker? At the turn of the 20th century, he famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is still one of the toughest challenges for marketers today: figuring out which campaigns are the most effective at driving revenue. So, we decided […]

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A Smarter Workflow: Designing in the Browser

In the early days of web design, when sites were beginning to show visual appeal (as opposed to the former stark white page, or horribly tiling background and blue and purple links), Adobe Photoshop was designers’ software of choice. The Workflow of Yore The workflow for web design generally looked something like this: The designer […]

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