B2B Content Marketing

Whimsy Is Serious Business: Tips for Effective Absurdist Marketing

Here’s a joke: what do Dracula, an obnoxious camel, a frustrated caveman, and a talking gecko have to do with car insurance? Answer: NOTHING. Don’t get the joke? That’s cool; my sense of humor is weird. And so is Geico’s marketing strategy. They’re pioneers of what I call absurdist marketing — a strategy that completely […]

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5 Gmail Features That Make Me Swoon

My love affair with Gmail is one for the ages. If we were a movie couple, this would be Sleepless in Seattle, but with less Fate with a capital “F,” and more computers. Or When Harry Met Sally, with less Billy Crystal and more computers. Or You’ve Got Mail, with less lies and the same […]

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12 Years a Slave: Perspective is Everything

Is it possible to feel overwhelming empathy for an experience you’ve never had? 12 Years a Slave is the harrowing account of Solomon Northup, a free black man who was captured and sold into slavery in the 1840’s.  Solomon’s narrative ­— and the stories of those with whom he travels — unfolds through bravura performances, […]

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