Channel Attribution: Which Half of Your Budget are You Wasting? (An Interview with Full Circle CRM CEO Bonnie Crater)

Remember John Wanamaker? At the turn of the 20th century, he famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is still one of the toughest challenges for marketers today: figuring out which campaigns are the most effective at driving revenue. So, we decided […]

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A Smarter Workflow: Designing in the Browser

In the early days of web design, when sites were beginning to show visual appeal (as opposed to the former stark white page, or horribly tiling background and blue and purple links), Adobe Photoshop was designers’ software of choice. The Workflow of Yore The workflow for web design generally looked something like this: The designer […]

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Opening and Working with newer CS files in older CS versions.

Help! InDesign’s CC spaceship can’t fly in my prehistoric InDesign CS4! When multiple designers work on a project, particularly when working with freelancers, a common issue is compatibility with different Adobe Creative Suite (CS) versions. The latest version of CS is the Creative Cloud (CC), which is a monthly subscription based version. As CS has […]

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Social Employees: Everyone’s Job is Social Media Marketing

In these days of social media-fueled marketing, companies should expect their employees to be active users of social media — both for themselves, and as ambassadors for the company. And, likewise, employees should now see this as an inherent job requirement. Cheryl and Mark Burgess, authors of recently published, The Social Employee: How Great Companies Make Social […]

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