B2B Content Marketing

Twitter’s New Targeting Feature: Tailored Audiences

Back in December, Twitter launched a new feature that they don’t seem to be promoting much called Tailored Audiences. In fact, it’s almost like they’re hiding it.[1]  It’s totally killer though; content marketers everywhere should be thinking about how to best incorporate it into their distribution strategy. Targeted Audiences are Passé Now, Tailored Audiences are […]

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Are Infographics Effective? Your Brain says “Yes”

Everyone loves a good infographic. Complex information translated into a visually compelling, easily digestible little information snack? Hard to top. So are infographics effective? Yes. But those informative little eye candies often take a deceptive amount of time, effort, and expense to create. Why make an infographic when you could simply use a bulleted list and/or […]

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Retargeting, Segments, and Dashboards: Google Analytics Enhancements

I am infamous in our office for complaining about Google Analytics’ habit of “continuous improvement” — the changing of their UX basically every two weeks without much warning or explanation. However, this time, I’m excited to see two new, enhanced features they’ve been rolling out over the last couple of weeks that absolutely make it […]

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Flat Design vs. Skeuomorphism: Pros and Cons

The battle between Flat design and Skeuomorphism rages on. It started in the mid 2000’s when Microsoft brought in flat design with their Metro Design implementation. Apple had a major push to change their iOS7 and brought a lot of discussion about flat design in 2013. Apple didn’t completely do away with skeuomorphic icons, but […]

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