Back in December, Twitter launched a new feature that they don’t seem to be promoting much called Tailored Audiences. In fact, it’s almost like they’re hiding it.[1] It’s totally killer though; content marketers everywhere should be thinking about how to best incorporate it into their distribution strategy. Targeted Audiences are Passé Now, Tailored Audiences are […]
I saw American Hustle in a jam-packed theater, and the laughter in the room was irrepressible. Proud and pompous beer guts, wavering British/New Joisey accents, and a cast clearly enjoying the hell out of themselves, made for perhaps the most uproarious cinematic experience I’ve had in a long time. But it also reinforced a sobering […]
I recently had a chance to address the executive board of one of our customers about a marketing topic of my choice. I spent a long time preparing my remarks — and even longer trying to figure out the solution to a problem that I thought would be worthy of their consideration. I was extremely […]
Everyone loves a good infographic. Complex information translated into a visually compelling, easily digestible little information snack? Hard to top. So are infographics effective? Yes. But those informative little eye candies often take a deceptive amount of time, effort, and expense to create. Why make an infographic when you could simply use a bulleted list and/or […]
Working in data is the sexiest job of the century. Apparently. You wouldn’t expect to see “sexiest” and “data” often written in the same sentence, but over the last six months, I’ve being reading it more and more. As the hype around data increases, so does that sentiment. How did analytics geeks end up with […]
I am infamous in our office for complaining about Google Analytics’ habit of “continuous improvement” — the changing of their UX basically every two weeks without much warning or explanation. However, this time, I’m excited to see two new, enhanced features they’ve been rolling out over the last couple of weeks that absolutely make it […]
Yesterday, LinkedIn announced that the in-app blogging platform they initially launched to just a small set of influencers, will now become available to all LinkedIn users over the next few weeks. Should you jump in and start using the new LinkedIn blogging platform? Probably not. Opening up the blogging platform to all users certainly makes […]
The battle between Flat design and Skeuomorphism rages on. It started in the mid 2000’s when Microsoft brought in flat design with their Metro Design implementation. Apple had a major push to change their iOS7 and brought a lot of discussion about flat design in 2013. Apple didn’t completely do away with skeuomorphic icons, but […]
At a time when there are so many avenues for online communication — from email, Facebook and Twitter, to instant messaging, chat rooms, and texting — it’s vital that you not only pay attention to what you say, but how and where you say it. As a highly acerbic person, I can tell you from […]
The other day, I had a classic producer meltdown. As much as I pride myself on my pragmatism, this still happens every once in a while. Everything was going perfectly. The project plan was in place, the schedule was manageable, the resources were allotted, and our client and we were aligned. Then…things changed. Over the […]