At a time when there are so many avenues for online communication — from email, Facebook and Twitter, to instant messaging, chat rooms, and texting — it’s vital that you not only pay attention to what you say, but how and where you say it. As a highly acerbic person, I can tell you from […]
The other day, I had a classic producer meltdown. As much as I pride myself on my pragmatism, this still happens every once in a while. Everything was going perfectly. The project plan was in place, the schedule was manageable, the resources were allotted, and our client and we were aligned. Then…things changed. Over the […]
Remember John Wanamaker? At the turn of the 20th century, he famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is still one of the toughest challenges for marketers today: figuring out which campaigns are the most effective at driving revenue. So, we decided […]
In the early days of web design, when sites were beginning to show visual appeal (as opposed to the former stark white page, or horribly tiling background and blue and purple links), Adobe Photoshop was designers’ software of choice. The Workflow of Yore The workflow for web design generally looked something like this: The designer […]
Many non-web professionals are still slightly mystified by all of the parts and pieces that go into getting a website up and running. To complete a basic website launch, you need three elements: A domain (ie. yourwebsitename.com), which is your address on the web A host where your site will live The actual site itself, […]
Each week at glassCanopy, we have a status meeting to share the progress on all of our client projects. I actually look forward to these meetings, partly because I get to check in with everyone and partly because I get to doodle. I’m a doodler, always have been; my note taking happens on […]
Help! InDesign’s CC spaceship can’t fly in my prehistoric InDesign CS4! When multiple designers work on a project, particularly when working with freelancers, a common issue is compatibility with different Adobe Creative Suite (CS) versions. The latest version of CS is the Creative Cloud (CC), which is a monthly subscription based version. As CS has […]
In these days of social media-fueled marketing, companies should expect their employees to be active users of social media — both for themselves, and as ambassadors for the company. And, likewise, employees should now see this as an inherent job requirement. Cheryl and Mark Burgess, authors of recently published, The Social Employee: How Great Companies Make Social […]
Last week, I was playing a most excellent cover of “Satan, Your Kingdom Must Come Down.” As it was playing, Jess overheard and asked, “Hey, is that Led Zeppelin?” To which I replied, “No, it’s by…Robert Plant.” She called Melanie over, told her what I said, and they both laughed and laughed. We spend a […]
Considering a new website for your startup, or a refresh of your current site? The options have expanded, and one option is the CMS, or content management system. There are alternatives to using a CMS, You could go with a ‘built from scratch’ website, custom coded from the ground up. Or you could try a […]