Everyone loves a good infographic. Complex information translated into a visually compelling, easily digestible little information snack? Hard to top. So are infographics effective? Yes. But those informative little eye candies often take a deceptive amount of time, effort, and expense to create. Why make an infographic when you could simply use a bulleted list and/or […]
Working in data is the sexiest job of the century. Apparently. You wouldn’t expect to see “sexiest” and “data” often written in the same sentence, but over the last six months, I’ve being reading it more and more. As the hype around data increases, so does that sentiment. How did analytics geeks end up with […]
I am infamous in our office for complaining about Google Analytics’ habit of “continuous improvement” — the changing of their UX basically every two weeks without much warning or explanation. However, this time, I’m excited to see two new, enhanced features they’ve been rolling out over the last couple of weeks that absolutely make it […]
Yesterday, LinkedIn announced that the in-app blogging platform they initially launched to just a small set of influencers, will now become available to all LinkedIn users over the next few weeks. Should you jump in and start using the new LinkedIn blogging platform? Probably not. Opening up the blogging platform to all users certainly makes […]
The battle between Flat design and Skeuomorphism rages on. It started in the mid 2000’s when Microsoft brought in flat design with their Metro Design implementation. Apple had a major push to change their iOS7 and brought a lot of discussion about flat design in 2013. Apple didn’t completely do away with skeuomorphic icons, but […]
At a time when there are so many avenues for online communication — from email, Facebook and Twitter, to instant messaging, chat rooms, and texting — it’s vital that you not only pay attention to what you say, but how and where you say it. As a highly acerbic person, I can tell you from […]
The other day, I had a classic producer meltdown. As much as I pride myself on my pragmatism, this still happens every once in a while. Everything was going perfectly. The project plan was in place, the schedule was manageable, the resources were allotted, and our client and we were aligned. Then…things changed. Over the […]
Remember John Wanamaker? At the turn of the 20th century, he famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is still one of the toughest challenges for marketers today: figuring out which campaigns are the most effective at driving revenue. So, we decided […]
In the early days of web design, when sites were beginning to show visual appeal (as opposed to the former stark white page, or horribly tiling background and blue and purple links), Adobe Photoshop was designers’ software of choice. The Workflow of Yore The workflow for web design generally looked something like this: The designer […]
Many non-web professionals are still slightly mystified by all of the parts and pieces that go into getting a website up and running. To complete a basic website launch, you need three elements: A domain (ie. yourwebsitename.com), which is your address on the web A host where your site will live The actual site itself, […]
