B2B Content Marketing

When to Use Photoshop, Illustrator or InDesign

Photoshop, Illustrator and InDesign are the three main programs used in design today, and are often the most commonly used in Adobe’s Creative Suite. While many operations can be performed in more than one of the applications, these programs are not interchangeable. Each one has a specialty and a designer may move from one program […]

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Embedding YouTube Videos in WordPress

I love making my blog posts as dynamic as possible. Often, that means I want to include a video. Maybe it’s a tutorial I love, or perhaps it’s a song that’s extremely relevant to my topic. Regardless, including on-topic videos in your blog post can help you capture – and keep – your audience’s attention. […]

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El Jefe in the Small Office.

The Tragedy of the Commons or Who’s Responsible for Cleaning a Small Office? Running a small office such as an early-stage start-up or boutique marketing firm seems like it should be pretty straightforward. But sometimes it’s not. A challenge that often occurs in this environment is that everyone wears multiple customer-facing hats and it’s not […]

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Vimeo vs YouTube

If you’re considering where to host your company’s videos, we recommend both Vimeo and YouTube! Why YouTube SEO is not an exact science and subject to constantly changing rules and algorithms, but YouTube is owned by Google, so it’s a good bet that it will continue to be weighted heavily for SEO purposes.  Plus, most […]

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Editing with Microsoft Word: Git ‘Er Done!

Anyone who’s worked extensively on copy knows how tough it can be to track the changes made to the piece, who made the changes, and when the changes were made. Luckily, Microsoft Word has some pretty nifty features that make tracking changes simple. Up in the “Review” pane of Microsoft Word 2011 and higher, there […]

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The Importance of Good Kickoff Meetings

To kickoff, or not to kickoff, that is the question. Sometimes when a rush job comes in, the scope of the project is “small”, or the request seems pretty straightforward, the impulse is to just jump-in and get it cracking. This impulse should be ignored. When it comes to project management the outcome depends on […]

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When to Send Emails

Mornings are when people are trying to sift through a deluge of emails, midday is too close to lunchtime, early afternoon risks the post-lunch coma, late afternoon is too close to quitting time, the evening is spent doing anything but work, and the deep of night might as well be a black hole. Monday’s too […]

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Thesaurus.com: Not Yo’ Momma’s Thesaurus

The scene: Me, writing a blog post for a client. I pop my head up and call to Jess, who is working diligently on something design-y. “Hey Jess, what about ex post facto?” “Huh?” “For this blog post. Ex post facto. It’s perfect. Can I get away with that?” “Daniel, is that Latin?” “Yeah. But […]

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