B2B Content Marketing

3 Keys to a Great Creative Brief

A great creative brief is a vital document that should be produced for every marketing project. Much like the importance of a great kickoff meeting, a creative brief is a critical step that sets a project up for success and offers guiding principles. The Creative Compass The brief acts as a compass for the team […]

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3 Tips for Leading a Successful Conference Call

Prepping for a conference call is much more than just scheduling an hour-long conversation; you need to be organized. You need to know the location of everything that could come up in conversation. You need to be aware of how much time you have scheduled and how quickly time is passing. And, most importantly, you […]

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Print and Screen resolution: Myths and confusion explained.

DPI:Dots Per Inch – Printing PPI: Pixels Per Inch – on screen Web resolution, and pixel size Most traditional computer monitors have a screen resolution of 72 ppi. Many devices (tablets, smartphones, laptops, etc.) have screens with a ppi that is theoretically higher; however, because 72 ppi is still the most common screen resolution, most […]

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Content Marketing Lessons

We recently launched an ambitious content marketing initiative… for ourselves. Since we do similar projects for clients all the time, I figured that we knew what we were doing. Surely writing for ourselves, about subjects we knew so well, would be easier than the ghost-writing, prodding, and project management that goes into a typical client […]

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How to Run a Great Kickoff Meeting

  As we learned in What Happens in Vagueness Stays in Vagueness the kickoff meeting is critical for a successful project.  No matter how complex or simple, how large or small, the kickoff meeting is important. Keys to a great kickoff meeting: Make sure someone from each discipline attends. Define project scope and goals. Prepare […]

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When to Use Photoshop, Illustrator or InDesign

Photoshop, Illustrator and InDesign are the three main programs used in design today, and are often the most commonly used in Adobe’s Creative Suite. While many operations can be performed in more than one of the applications, these programs are not interchangeable. Each one has a specialty and a designer may move from one program […]

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Embedding YouTube Videos in WordPress

I love making my blog posts as dynamic as possible. Often, that means I want to include a video. Maybe it’s a tutorial I love, or perhaps it’s a song that’s extremely relevant to my topic. Regardless, including on-topic videos in your blog post can help you capture – and keep – your audience’s attention. […]

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El Jefe in the Small Office.

The Tragedy of the Commons or Who’s Responsible for Cleaning a Small Office? Running a small office such as an early-stage start-up or boutique marketing firm seems like it should be pretty straightforward. But sometimes it’s not. A challenge that often occurs in this environment is that everyone wears multiple customer-facing hats and it’s not […]

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Vimeo vs YouTube

If you’re considering where to host your company’s videos, we recommend both Vimeo and YouTube! Why YouTube SEO is not an exact science and subject to constantly changing rules and algorithms, but YouTube is owned by Google, so it’s a good bet that it will continue to be weighted heavily for SEO purposes.  Plus, most […]

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