Marketing Agency for Healthcare Innovation

Accelerate adoption with sharp content and precise advertising.

Full Funnel Marketing Services

We start by defining the total addressable market at the account and individual level: names, titles, specialties, organizations, NPIs, buying roles, and account relationships.

Then we organize that universe into the personas that matter: clinical champions, administrators, economic buyers, value analysis teams, service-line leaders, and other decision influencers.

Not based on where they are. Based on who they are.

TAM and ICP development
NPI and HCP targeting
Digital-first ABM strategy
Buying committee mapping
Specialty, account, and persona segmentation
Salesforce / CRM audience alignment
Account penetration strategy

We create educational content that helps clinical, administrative, and executive audiences understand why your solution matters. Each core asset can be repurposed across campaigns, nurture, sales enablement, SEO, events, and LinkedIn.

The goal is not to create more content for its own sake.

The goal is to create the right content for each stage of adoption.

eBooks and white papers
Interactive walkthroughs
Online product tours
Stats and trends reports
SEO / AEO / GEO articles
Sales enablement materials
Newsletters
Social content
Surveys
Video and short-form clips
Infographics and carousels

We use a flexible mix of paid, organic, ABM, and direct outreach channels to surround your target audience with useful, relevant content. The channel mix depends on the audience, budget, sales cycle, and level of market awareness.

We focus on reaching the right people repeatedly, not chasing cheap impressions from the wrong audience.

LinkedIn 1:1 outreach
LinkedIn Ads and InMail
Content syndication
NPI-targeted programmatic display
Account-based IP targeting
Retargeting
Google Search
Trade publication placements
Society and association media
Event promotion and geofencing
Email nurture and newsletter campaigns

Getting the right person to engage with your content is only the beginning. We help turn that first interaction into a structured follow-up system that keeps your solution in front of the account, identifies buying signals, and gives sales a clearer path into the conversation.

Getting the opt-in is only the beginning.

Automated email sequences
Ongoing LinkedIn engagement
CRM & Marketing Automation
Lead scoring and account signals
Sales handoff workflows
Retargeting & re-engagement
Event follow-up sequences
Sales enablement support

We track campaign performance at both the individual and account level, with an emphasis on the metrics that actually matter: qualified leads, target account engagement, buying committee penetration, sales-ready activity, meetings, opportunities, and revenue.

We help you understand the full picture: who engaged, what they viewed, which accounts are warming up, and where the buying committee is showing activity.

TAM engagement tracking
Campaign and platform performance
Lead source and conversion reporting
Account-level engagement dashboards
CRM integration
Weekly optimization check-ins
Quarterly strategy deep dives

Pricing

Our lead and content generation service packages typically cost between

$10,000 – $35,000

Not including media buy

Creative Content

We handle everything: research, copy, design, and build.

You know your market. We know how to turn that expertise into content and campaigns that healthcare audiences will actually engage with.

eBooks/White Paper

Executive Summaries

Social Content

Newsletter

Self-Guided Demo

Interactive

Stats & Trends

Online Walkthrough

Calculators

Mini Content Site

Video

SEO / AEO / GEO Articles

Survey

Scrolly-telly

Click-for-Science

Content Development Process

Our process is designed to keep your internal team focused on what only they can do: provide subject matter expertise, brand direction, and approvals. We handle the rest.

1

Start with your existing materials, SME interviews, and brand guidance

2

Add our healthcare research, writing, content strategy, and design

3

Build near-final assets for SME review

4

Revise through your internal and MLR process

5

Repurpose approved content into modular campaign assets

Nothing goes to market without the right review. For clients with medical, legal, and regulatory requirements, we adapt our process to fit your MLR workflow and use approved content modularly to make future content creation more efficient.

“

“We’ve been burned before; we don’t think you can create the high-quality content we need.”

We’ve heard this before (and we will probably hear it again). We’re experts in creating high-quality content for healthcare clinicians and other key healthcare decision-makers. Even if you don’t think someone outside your team can write what you need—we can. We’ve written, designed, created, and promoted hundreds of highly technical and clinical pieces of content, and we know what it takes to write for a healthcare audience.

Why glassCanopy?

We’re Experts

Our team brings thousands of hours of hands‑on work in complex B2B healthcare marketing, with an average of around ten years’ experience at glassCanopy.

We’ve done this before

You’re not getting a junior team that’s learning on your dime—you’re getting experts who have done this for companies very much like yours on hundreds of adjacent campaigns.

We handle it all

We help you define the audience, build the content, activate the campaigns, manage the funnel, support sales, and optimize based on what the market is actually doing.

We keep MLR moving

We know healthcare content has to clear the right review process before it goes live. We work from approved materials, adapt to your MLR workflow, and use modular content to keep campaigns moving efficiently.

Here’s What Some of Our Clients Have Said

By focusing on an account-based marketing strategy, glassCanopy expanded our engagement from <5% of the TAM to over 43% in 9 months. They were able to quickly execute on content and campaigns that we didn’t have the internal bandwidth for.

Michelle White, VP of Marketing

glassCanopy helped us build a super-precise ABX-style targeting strategy that used customized account-specific messaging to hit our high-value technical healthcare prospects.

Marc Mann, Executive Vice President – Sales & Marketing

glassCanopy developed a wide array of content to introduce our prescription-only digital therapeutic to both GIs and primary care providers. They had an exacting process that brought the relevant stakeholders to the table and sharpened our messaging. Everyone was thrilled with the final product.

Soren Mills, Chief Marketing Officer

glassCanopy helps us accurately target and speak with neurologists at a fraction of the cost of other marketing options.

Faraz Shafaghi, Chief Product Officer

glassCanopy worked with me in real-time to incorporate sales feedback and iterate our early HCP campaigns. Eventually, we were able to get 1/3 of the HCPs who downloaded our eBooks to agree to a Zoom call.

Karen Pomes, National Account Manager

glassCanopy found our target audiences of C-Suite, IT decision makers, and Pharmacy Directors at large health organizations with remarkable accuracy.