Marketing for Innovative Healthcare
Reach healthcare providers (HCPs) and administrators with precision targeting and educational content.
Content Creation
Like eBooks and white papers
Campaigns
Full-service development and deployment
SEO
Including blogs and organic lead gen strategy
Media Buy
Strategy and management services
Lead Nurture
Planning, development, and deployment
Ongoing Management
Planning, development, and deployment
With that in mind – we don’t do everything, but we’re really good at what we do.
Services and Expertise Specifically for Healthcare
We help companies in specialized healthcare sectors reach the physicians, advanced practice providers, administrators, and other decision-makers who matter most. By combining deep HCP expertise with precise audience targeting, AI-enabled tools, authoritative content, and modern lead-generation strategies, we build campaigns tailored to the realities of each market, including specialty, practice setting, organization size, geography, and payment model. The result is healthcare marketing that speaks your audience’s language, delivers meaningful education, and moves prospects toward action without relying entirely on sales outreach.
Our Work
Our Work
The Complete Guide: Marketing to Healthcare Providers (HCPs)
HCP Marketing is Finally Going Digital: A Stats & Trends Report
Marketing to Doctors: A How-To Guide
Campaign Samples: Marketing Technology for Healthcare
Campaign Samples: Marketing to Physicians and Health Systems
Campaign Samples: Marketing to Healthcare Providers (HCPs)
eBook Samples: Marketing Technology for Healthcare
eBook Samples: Marketing to Physicians and Healthcare Systems
eBook Samples: Marketing to Healthcare Providers (HCPs)
Here’s What Some of Our Clients Have Said
By focusing on an account-based marketing strategy, glassCanopy expanded our engagement from <5% of the TAM to over 43% in 9 months. They were able to quickly execute on content and campaigns that we didn’t have the internal bandwidth for.
Michelle White, VP of Marketing
glassCanopy helped us build a super-precise ABX-style targeting strategy that used customized account-specific messaging to hit our high-value technical healthcare prospects.
Marc Mann, Executive Vice President – Sales & Marketing
glassCanopy developed a wide array of content to introduce our prescription-only digital therapeutic to both GIs and primary care providers. They had an exacting process that brought the relevant stakeholders to the table and sharpened our messaging. Everyone was thrilled with the final product.
Soren Mills, Chief Marketing Officer
glassCanopy helps us accurately target and speak with neurologists at a fraction of the cost of other marketing options.
Faraz Shafaghi, Chief Product Officer
glassCanopy worked with me in real-time to incorporate sales feedback and iterate our early HCP campaigns. Eventually, we were able to get 1/3 of the HCPs who downloaded our eBooks to agree to a Zoom call.
Karen Pomes, National Account Manager
glassCanopy found our target audiences of C-Suite, IT decision makers, and Pharmacy Directors at large health organizations with remarkable accuracy.
Vera Zlidenny, VP of Marketing
