Articles
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B2B Newsletter Best Practices: Even Your Mom Doesn’t Want to Read Your Company Newsletter
Read more: B2B Newsletter Best Practices: Even Your Mom Doesn’t Want to Read Your Company NewsletterEvery morning when I check my email, I’m always surprised by how many companies seem to think I want to read their company newsletter. Most people (usually 80-90%) don’t read their own company’s newsletter. Why on earth would I want to read someone else’s? Your own employees don’t want to read your “newsletter” If employees…
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B2B Social Media Marketing: Is Social Media Marketing Dead?
Read more: B2B Social Media Marketing: Is Social Media Marketing Dead?If you had talked to someone about social media 20 years ago, they would have had no idea what you were talking about. Social media was barely a blip on most people’s radars back then. Now, even with a generational gap between social media users, you would have to live under a rock to not…
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Google Snippets Part 2: Optimizing for that Top Spot
Read more: Google Snippets Part 2: Optimizing for that Top SpotThis is part 2 of our blog series about Google snippets. If you want to learn how to optimize your content to earn that coveted spot continue reading… if you want to learn how Google snippets impact overall search behavior, check out Google Snippets part 1. As we discussed in Google Snippets Part 1: How…
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Messaging & Segmentation Strategies for Marketing IT Infrastructure
Read more: Messaging & Segmentation Strategies for Marketing IT InfrastructureMarketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.