Articles
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B2B Content Marketing Guide, Part 2: How to Do B2B Content Marketing Research
Read more: B2B Content Marketing Guide, Part 2: How to Do B2B Content Marketing ResearchThis is part 2 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. This part covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the…
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B2B Content Marketing Guide, Part 1: Why Content Marketing is Important for B2B
Read more: B2B Content Marketing Guide, Part 1: Why Content Marketing is Important for B2BThis is part 1 of a 6-part series on B2B content marketing. This part explores why content marketing is important for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the…
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Enterprise Software Marketing Strategy: The 5-Step Process to Close More Deals
Read more: Enterprise Software Marketing Strategy: The 5-Step Process to Close More DealsMarketing complex software to enterprise businesses has little in common with selling yoga pants or office supplies. A lot of the accepted general marketing tools, tactics, and best practices just don’t work for your context. Enterprise software marketing is a unique challenge. You have to deal with a lot of complications your B2C marketing colleagues…
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Enterprise Software Marketing, Part 5: The B2B Lead Nurturing Process
Read more: Enterprise Software Marketing, Part 5: The B2B Lead Nurturing ProcessThis is part 5 of a 5-part series all about enterprise software marketing. Part 1 is about defining your message and audience. Part 2 covers content creation, and then part 3 explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by this final part,…