Articles
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Best Platforms for B2B Marketing: The Top 3 Paid Platforms and When to Use Them
Read more: Best Platforms for B2B Marketing: The Top 3 Paid Platforms and When to Use ThemTo be successful at B2B marketing, you need to test—a lot. There is no clear-cut answer as to how, where, or how much you should spend marketing your products. Ultimately, it will depend on your audience: where they lurk on the internet and how they engage with your campaigns. There is no single best strategy…
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Healthcare IT Marketing Strategies: Finding and Targeting the Right Audience
Read more: Healthcare IT Marketing Strategies: Finding and Targeting the Right AudienceThere is no denying that marketing in healthcare is challenging. Between meeting compliance regulations and targeting the right decision-makers, it can be hard to get any product or service the exposure it deserves. glassCanopy focuses on reaching doctors and healthcare executives, we don’t really know anything about consumer healthcare marketing. So, if that’s what you’re…
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Free Guide: How to Market to Doctors
Read more: Free Guide: How to Market to DoctorsMarketing to Doctors: A How-To Guide for Marketing Executives of All Levels Marketing to doctors isn’t easy. Everyone wants to market to them, but they are busy and hard to find. Couple that with the massive budgets pharma can use to outspend you and it may feel like you simply can’t win the marketing battle.…
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Lead Generation for B2B: Expert Tips and Tricks
Read more: Lead Generation for B2B: Expert Tips and TricksLead generation is at the core of B2B marketing. Getting a potential customer’s contact information is the main goal. Gathering and nurturing those leads is why marketing agencies exist. It’s our job to offer just enough information to potential consumers that they are interested and want more. Whether you offer resources, services, or demos –…