Articles
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B2B Marketing Persona: Why You Shouldn’t Go TOO Niche
Read more: B2B Marketing Persona: Why You Shouldn’t Go TOO NicheThis is part 6 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. If you’d like to skip to part 7, which explains why you need to stop waiting for perfection to get campaigns…
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Don’t Neglect the Middle of the Funnel: Tips for a Strong B2B Lead Nurture Strategy
Read more: Don’t Neglect the Middle of the Funnel: Tips for a Strong B2B Lead Nurture StrategyThis is part 5 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. If you’d like to skip to part 6, which explains why you shouldn’t go TOO specific with your personas, click here.…
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Bad CRM Data: How Bad CRM Data Can Derail Your B2B Marketing Strategy
Read more: Bad CRM Data: How Bad CRM Data Can Derail Your B2B Marketing StrategyThis is part 4 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. If you’d like to skip to part 5, which explains why you can’t neglect the middle of the funnel, click here.…
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Lookalike Audience Marketing: Why You Shouldn’t Rely Too Much on Lookalike Audiences for B2B
Read more: Lookalike Audience Marketing: Why You Shouldn’t Rely Too Much on Lookalike Audiences for B2BThis is part 3 of a many-part series on some of the most common mistakes we see in B2B marketing. If you want to check out all the posts in the series, click here. If you’d like to skip to part 4, which explains why bad data is hindering your marketing efforts, click here. In…