Articles
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HCP Marketing Trends 2023: 23 HCP Marketing Stats for 2023
Read more: HCP Marketing Trends 2023: 23 HCP Marketing Stats for 2023When it comes to going digital, healthcare provider (HCP) marketing has been behind the pace. However, the pandemic caused a rapid shift that forced healthcare solutions providers to finally make the move. Here are the top HCP marketing trends you should be aware of as you start working on your 2023 marketing plans. Interested in…
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B2B Content Marketing Guide, Part 6: B2B Lead Enrichment for a Better Sales Handoff
Read more: B2B Content Marketing Guide, Part 6: B2B Lead Enrichment for a Better Sales HandoffThis is part 6 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and part 5 organic strategy. Lastly, this part reviews the crucial…
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B2B Content Marketing Guide, Part 5: Organic Lead Generation for B2B
Read more: B2B Content Marketing Guide, Part 5: Organic Lead Generation for B2BThis is part 5 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. Then part 4 covers paid media strategy, and this part covers organic strategy. Lastly, part 6 reviews the…
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HCP Marketing, Part 3: HCP Advertising and How to Track, Measure, and Optimize for Success
Read more: HCP Marketing, Part 3: HCP Advertising and How to Track, Measure, and Optimize for SuccessThis is part 3 of a 3-part blog series all about HCP marketing. Part 1 reviews segmentation and messaging, part 2 reviews content development, and this part covers content promotion and optimization. Now that you have defined your audience, picked a topic, and created some content – it’s time to go to market. First, consider…