Articles
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HCP Advertising, Part 1: Understanding Healthcare Marketing Segmentation
Read more: HCP Advertising, Part 1: Understanding Healthcare Marketing SegmentationThis is part 1 of our 5-part series about HCP advertising and marketing. This part covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, followed by part 3, which discusses the best platforms to use to promote said content. Finally, we round out the series with part 4,…
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ENT Advertising: Digital Marketing to Otolaryngologists & Otorhinolaryngologists (ENTs)
Read more: ENT Advertising: Digital Marketing to Otolaryngologists & Otorhinolaryngologists (ENTs)Marketing to healthcare providers (HCPs) is always a challenge. Competition is fierce and big pharma companies in particular have astronomical budgets. In the case of marketing to ENTs, it’s even more challenging. There’s less than 10,000 ENTs in the US. And more than 330 million other people who aren’t ENTs. So you really have to…
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Marketing to Doctors, Part 5: Measuring and Optimizing Results
Read more: Marketing to Doctors, Part 5: Measuring and Optimizing ResultsOriginally published March 2020. Updated February 2026. For others in the series, click here. I’ve said it before, but it’s worth repeating: Marketing to Doctors is Expensive. Blame big pharma. If you’re not doing everything you can to measure and optimize your ad-buy, you’re not doing enough. Track Based on the Best Metric You Have…
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Dermatology Advertising: Digital Marketing to Dermatologists
Read more: Dermatology Advertising: Digital Marketing to DermatologistsWhen it comes to healthcare provider (HCP) marketing, the competition to earn attention is fierce—so the more specific you can get with audience targeting and messaging, the better. As we’ve said before: doctors are busy, big pharma can (and will) outspend you, and everyone wants a piece of the market revenue pie. So, for creating…