Articles
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2024 B2B Marketing Trends: Marketing in the Wild July 2024
Read more: 2024 B2B Marketing Trends: Marketing in the Wild July 2024 Short on time? Watch the 2-minute video summary. WATCH NOW What is “Marketing in the Wild”? As part of staying up to date with the latest B2B marketing trends, the glassCanopy team has a slack channel that we all contribute to as we find things related to marketing that catch our attention “out in…
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HCP Digital Marketing: 5 Steps to Successfully Market to HCPs (The Short Version)
Read more: HCP Digital Marketing: 5 Steps to Successfully Market to HCPs (The Short Version)Marketing to healthcare providers (HCPs) is no easy feat. You have to know how to capture their attention and convince them that your solution is the right one for their patients. These decisions are high-stakes for HCPs – so here’s what you need to know to market to them. The 5 Steps of HCP Digital…
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Medical Marketing SEO: Using SEO to Target Doctors and Healthcare Professionals (+ Checklist)
Read more: Medical Marketing SEO: Using SEO to Target Doctors and Healthcare Professionals (+ Checklist)Search engine optimization (SEO) is essential to any marketing strategy—and medical marketing SEO is no different. However, implementing an SEO strategy for doctors and other healthcare professionals (HCPs) requires some special considerations compared to other industries. Here are the 14 essential components for medical marketing SEO, plus some pro tips to ensure success. 14 Essential…
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Marketing to Dentists: How to Market to Dentists
Read more: Marketing to Dentists: How to Market to DentistsOriginally published August 2023. Updated February 2026. Marketing to healthcare providers (HCPs) is no easy feat. HCPs—including dentists—make up a niche market without a ton of time on their hands to research the new product you’re marketing. The competition to earn their attention is fierce, so the more specific you can get with your targeting…