Articles
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HCP Marketing, Part 2: Healthcare Content Development + Healthcare Content Marketing Examples
Read more: HCP Marketing, Part 2: Healthcare Content Development + Healthcare Content Marketing ExamplesThis is part 2 of a 3-part blog series all about HCP marketing. Part 1 reviews segmentation and messaging, this part reviews content development, and part 3 covers content promotion and optimization. Now that you have figured out who you want to talk to, it’s time to decide on what you’ll say to them. This…
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HCP Marketing, Part 1: Understanding HCP Segmentation for Targeting and Messaging
Read more: HCP Marketing, Part 1: Understanding HCP Segmentation for Targeting and MessagingThis is part 1 of a 3-part blog series all about HCP marketing. This part reviews segmentation and messaging. Then part 2 reviews content development, followed by part 3, covering content promotion and optimization. Marketing to doctors is hard. We’ve said it before, and we will say it again and again. So why is this…
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B2B Content Marketing Guide, Part 4: Developing a Paid B2B Content Marketing Strategy
Read more: B2B Content Marketing Guide, Part 4: Developing a Paid B2B Content Marketing StrategyThis is part 4 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is vital for B2B. Part 2 covers audience research, followed by part 3, which explains how to create content. This part covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the crucial…
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B2B Content Marketing Guide, Part 3: The B2B Content Creation Process
Read more: B2B Content Marketing Guide, Part 3: The B2B Content Creation ProcessThis is part 3 of a 6-part series on B2B content marketing. Part 1 explores why content marketing is essential for B2B. Part 2 covers audience research, and then this part explains how to create content. Then part 4 covers paid media strategy, and part 5 covers organic strategy. Lastly, part 6 reviews the crucial…