Articles
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Marketing to Doctors, Part 4: Lead Generation
Read more: Marketing to Doctors, Part 4: Lead GenerationOriginally published February 2020. Updated February 2026. For others in the series, click here. According to the Kaiser Family Foundation, there are just over 1.1 million active physicians in the United States, nearly evenly divided between specialists and primary care providers. The US population is ~342 million, so one of the biggest challenges in marketing…
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Marketing to Doctors, Part 3: Content Marketing
Read more: Marketing to Doctors, Part 3: Content MarketingOriginally published February 2020. Updated February 2026. For others in the series, click here. You’ve steeled yourself to the uphill battle of getting the attention of the medical community and figuring out which specialists, practice size/type, and geographies that you want to target with your oh-so-wired-message…the next step is actually going to market. Want…
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Marketing to Doctors, Part 2: Messaging & Segmentation
Read more: Marketing to Doctors, Part 2: Messaging & Segmentation“Doctors” is a pretty broad category. Unless you want a generic message and poor segmentation, you need to think about physicians in a much more detailed manner. The second of a five part series on marketing to doctors.
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Marketing to Doctors, Part 1: Lead & Content Generation
Read more: Marketing to Doctors, Part 1: Lead & Content GenerationMarketing to doctors isn’t easy. We look at some of the reasons marketing to doctors is so hard and what opportunities exist for the savvy marketer. The first of a five part series.
