Articles
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Organic B2B Conversion Rates: 3 Easy Ways to Increase B2B Conversion Rates
Read more: Organic B2B Conversion Rates: 3 Easy Ways to Increase B2B Conversion RatesB2B marketing is all about generating quality leads that result in sales. Achieving the desired consumer action (conversion) is the first step of that process, so increasing your conversion rate is critical. There are many different strategies and theories on how to improve these numbers, but here we review our top three strategies for increasing…
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B2B Campaign Design: B2B Digital Marketing Campaign Optimization
Read more: B2B Campaign Design: B2B Digital Marketing Campaign OptimizationThis post is the final part of our 3-part B2B campaign design series. Part 1 explains how to design landing pages, part 2 covers banner design, and here we explain how you can optimize campaigns based on your results. In parts 1 and 2 of our series, we discussed what it takes to get a…
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B2B Campaign Design: Digital Banner Ad Best Practices
Read more: B2B Campaign Design: Digital Banner Ad Best PracticesThis is part 2 of 3 in our B2B campaign design series. Part 1 explains how to design landing pages, this post covers banner design, and part 3 explains how you can optimize campaigns based on your results. As we explained in part 1, marketing centers around campaigns. We defined a campaign as . .…
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B2B Campaign Design: Landing Page Design Best Practices
Read more: B2B Campaign Design: Landing Page Design Best PracticesThis is part 1 of 3 in our B2B campaign design series. This post explains how to design landing pages, part 2 covers banner design, and part 3 explains how you can optimize campaigns based on your results. The heart of any marketing triumph is a well-orchestrated campaign. glassCanopy defines a campaign as an organized…